A Vogue product chief saw luxury brands reduced to thumbnail grids. Her answer was a room you could explore - and a lesson in why the doorway matters as much as the décor.
Emperia is a London-based immersive commerce platform that lets brands and retailers build browser-based, cross-device virtual stores that blend e-commerce accessibility with gaming-style engagement. Founded in 2019 by Olga Dogadkina and Simonas Holcmann, its no-code, SaaS platform has powered virtual retail spaces for Dior, Bloomingdale's, Ralph Lauren, Burberry, Lacoste, Tommy Hilfiger, Hugo Boss and Christie's, reporting sharply higher conversion versus traditional online storefronts.