Your experience needs a passport.

Before she could explain the Irish job market to anyone else, Tana Storani had to persuade it to notice her. In a 2019 autobiographical essay, she recalled sending applications without securing interviews. She already had something an international candidate might envy: a European passport. Permission to enter a country, it turned out, did not make her experience easy for an employer to read.

That gap is the business of Storani Careers. The consultancy helps professionals prepare for international opportunities, with particular roots in the Brazilian community navigating overseas employment. Its proposition starts with a deceptively small question: can the person reading your application understand what you have done, and why it matters here?

The interview before the company

Storani’s route into recruitment included an unpaid Adecco internship, which she says came through someone she met while studying human resources. Later came Sigmar Recruitment, HP and LinkedIn. In her account, LinkedIn rejected her four times before she eventually secured a role. A colleague’s personal-branding advice helped her articulate her strengths.

The early experiment involved a friend working as a waitress. Storani helped explain the market, prepare an English CV and LinkedIn profile, and rehearse interviews. The friend joined a multinational within two months, she wrote. This is a founder’s recollection, rather than a controlled test, but it explains the combination of services that followed.

“I want to be the mentor that I did not have”

Tana Storani · autobiographical essay, 2019

The company dates its founding to 2016. Her earlier difficulties give its offer a particular shape: help from someone who has assessed candidates and experienced the uncomfortable silence after applying.

A job search, taken apart

The current catalogue breaks a sprawling ambition into purchasable tasks. Essential Tools combines career consulting with CV, cover-letter and LinkedIn work. Fast-Track adds a second private consulting hour devoted to the job hunt. Both list an additional interview-preparation hour with a native English consultant. For someone who already knows their destination, those are practical pieces of work.

The International Career Accelerator extends the relationship over four months. Its published offer includes five hours of private career consulting, an interview-preparation hour, fortnightly group mentoring and access to a referral list. Personalised introductions appear in the description. The programme therefore sells time and contact alongside documents.

There are smaller interventions, too: a one-hour LinkedIn makeover, a private mock interview using the STAR framework, and positioning sessions for executives and business owners. A specialist CV service addresses US Green Card applications. The range makes more sense when viewed as a set of different obstacles. Someone failing at interviews needs different help from someone whose application never reaches one.

The price of being understood

A separate Hotmart checkout for the Elite International Career Accelerator displayed R$7,760 during research. Its indexed listing showed US$1,472, plus applicable taxes. Those figures belong to a particular offer and locale; buyers should confirm the current scope, currency and total before paying. The checkout identifies STORANI CONSULTING FZE as the seller.

The less expensive starting point is free: the company offers a CV review or consultation and downloadable guides. In a public service-explainer video, consultant Shauna advised uncertain customers to send their CV before purchasing. A strong document might mean the buyer needs a conversation about using it, rather than another rewrite. That is a useful distinction in a market where nearly every frustration can be sold a new template.

Storani also sells education. An older International Career Academy page describes modules on CVs, cover letters, LinkedIn and networking, with a referral group and monthly questions and answers. It explicitly distinguishes a course from consulting. The current Upskill Lab continues the self-paced format. The buyer must decide whether they want to learn the process or have someone work through it with them.

From a person to a company page

The business extends the same visibility problem to organisations. Its LinkedIn services cover positioning, content, paid advertising and prospecting. Here the customer may be a business owner or company seeking commercial conversations, rather than an employee seeking an interview. Both offers depend on explaining relevant expertise to a particular audience.

The surrounding network is revealing. Storani lists specialists in immigration law, Italian citizenship, English teaching, accounting and education among its partners. Those disciplines sit beside career preparation because moving a working life involves more than a document. The partnership list describes available connections; it does not establish that every package includes those specialists.

A public consultant vacancy adds a glimpse of delivery: remote international work, English and Portuguese, and experience in recruitment, consulting or training. The advertised responsibilities combine document editing with career exploration and interview preparation. That helps place Storani between a standalone résumé writer and an ongoing career coach.

Borrow the sequence

In a 2016 newspaper interview, Storani identified a familiar problem: candidates could speak English but struggled to explain their professional work in it. She also urged applicants to describe their own contributions to projects. The practical lesson is specific. Select a role, identify the evidence it calls for, and practise explaining your part in producing it.

This approach has limits. Clearer presentation cannot create missing technical skills, language ability or permission to work. A referral still leaves an employer to make a decision. Those conditions matter when judging whether coaching addresses the actual obstacle.

The question to carry away is wonderfully ordinary: if a stranger reads your career tomorrow, what will they understand? Storani Careers sells help making that answer more precise. Anyone preparing an application can begin there.