The Salesforce-native platform quietly coordinating how the world's telecom towers, fiber, EV chargers and solar farms get built and maintained.
When your phone finds 5G on a new stretch of highway, or an electric vehicle plugs into a charger that wasn't there last month, a long, unglamorous process has just concluded. A site was scouted. Permits were filed. Crews and vendors were scheduled. Equipment was ordered, installed, inspected and switched on. Multiply that by millions of sites, spread across dozens of vendors and years of work, and you arrive at the problem Sitetracker was built to solve.
Founded in 2013 by Timothy May and Brett Cupta, Sitetracker makes cloud software for the companies that deploy, operate and maintain critical infrastructure. It is not a construction firm and it does not manufacture hardware. Instead, it sells a system of record - one place where a telecom carrier, a utility, or an EV network can see every project, site and asset it owns, and manage them from planning through decommissioning. The company calls this asset lifecycle management, or deployment operations management. In plainer terms, it is the project manager for the physical build-out of the connected, electrified world.
The pitch resonates because the alternative is chaos. For years, infrastructure teams tracked their work in spreadsheets, email threads and disconnected point tools. A single cell site could take more than a year and a dozen contractors to bring online, and no one had a reliable, real-time view of where things stood. Sitetracker's answer was not to hire more coordinators - it was to give everyone the same picture. "Manage what's critical," reads the company's own summary of the platform, "from planning through operations and maintenance, on a single connected platform."
Sitetracker organizes its world around a simple observation: the lifecycle of a cell tower and the lifecycle of an EV charger look more alike than they appear. Both are physical assets that must be sited, permitted, built, connected, maintained and eventually retired. Standardize that process once and you can apply it across industries that would otherwise never share a tool.
That is why the customer roster reads like a who's-who of infrastructure - and why direct competitors often run on the same software. In telecommunications and digital infrastructure, Sitetracker counts BT, Ericsson, AT&T, Vodafone, Telefonica, Comcast, Cox, Vantage Towers and Edotco. In energy and the energy transition, it serves Southern Company, RWE, Engie, NextEra, EVgo and ChargePoint. Together, roughly 300 customers use the platform to manage millions of sites and projects representing more than $25 billion in portfolio holdings.
The industries span digital infrastructure - fiber networks, wireless, towers, data centers - and the energy transition, including renewables, battery storage, EV charging and utility grids, along with construction, real estate and media. The common thread is high volume and distribution: thousands of small, geographically scattered projects that individually are routine and collectively are unmanageable without a system built for the job.
Plan and execute high volumes of distributed projects with real-time visibility into milestones and dependencies.
A centralized system of record for every site and asset across its full lifecycle.
Scheduling, dispatch and coordination for field crews and operational partners.
Budget control, spend monitoring and cost forecasting across projects and portfolios.
Track leases, contracts and vendor agreements with automated alerts and compliance controls.
Real-time dashboards and AI-driven insights across the entire asset portfolio.
Field access to project and asset data directly from the job site.
Connects geospatial data with project and asset records for location-aware planning.
A tool for coordinating and managing field work with external contractors and operational partners.
Plenty of software can track projects. What sets Sitetracker apart is a deliberate narrowing: rather than a generic tool, it is purpose-built for the deployment and operation of physical infrastructure, with best-practice workflows and automation baked in for high-volume, distributed asset portfolios. Generic project tools such as Oracle Primavera and Procore, enterprise asset platforms like IBM Maximo and ServiceNow, and the ever-present spreadsheet are the alternatives customers weigh - and the reason Sitetracker leans on its vertical fit.
The second differentiator is architectural. Sitetracker is built natively on the Salesforce platform. That decision, easy to overlook, turned a potential constraint into a moat: a relatively small company inherited enterprise-grade security, mobile, machine learning and a vast integration ecosystem it never had to build from scratch. It also aligned the company with a strategic backer - Salesforce Ventures is an investor - and lets customers extend the platform with familiar tools like MuleSoft for integrations.
The market position that results is a specific one. Sitetracker is not trying to be a horizontal work platform for every team in a company. It aims to be the operating system for a particular, high-stakes job: getting infrastructure deployed and keeping it running. In a period when capital is expensive and every delayed tower or stalled solar farm represents money bleeding, software that shortens timelines and reduces rework has a clear value proposition.
The business model follows the enterprise SaaS playbook. Sitetracker sells subscription licenses, generally priced by users and modules, to large owners and operators of critical infrastructure. Public estimates put annual recurring revenue near $75 million, built on a base of roughly 300 customers - a smaller, higher-value customer count typical of software sold to industrial and telecom buyers rather than consumers.
From an $11M Series A to a $96M Series D, backers have included NEA, Salesforce Ventures, Energize Capital and DTCP.
Bar heights are scaled to reported round sizes. Series B shown at its extended total; Series D includes equity and debt.
Sitetracker's growth has been shaped by CEO Giuseppe Incitti, who joined in 2016 and has led the company from roughly 30 employees to more than 350. Before Sitetracker, Incitti held senior roles at MongoDB and TIBCO and began his career in investment banking at JP Morgan Chase and Morgan Stanley. He holds a Master of Science and a Bachelor of Science in Engineering from Stevens Institute of Technology. In 2023, Ernst & Young named him an Entrepreneur Of The Year New Jersey Award winner.
The expertise the company sells is domain-specific: it understands the workflows of siting, permitting, construction, activation and maintenance well enough to encode them as software defaults. That knowledge, accumulated across telecom, utility and energy customers, is arguably the product itself - the platform is a container for how infrastructure actually gets deployed at scale.
Headquartered in Montclair, New Jersey - an unusual home base for an infrastructure SaaS firm - Sitetracker operates as a globally distributed company with offices in the US and abroad. Its culture centers on the mission of enabling connected and sustainable infrastructure, a framing that ties day-to-day project software to the larger arc of digital and energy transition.
Timothy May and Brett Cupta start the company to bring purpose-built software to infrastructure deployment.
Incitti joins and begins scaling the company from around 30 employees.
Raises about $11M led by New Enterprise Associates.
A $24M round led by NEA, later extended to $34M with Energize Ventures, Salesforce Ventures and others.
Raises $42M led by Digital Transformation Capital Partners to fund global expansion.
Closes $96M in equity and debt led by Energize Capital to accelerate telecom and energy deployment.
Giuseppe Incitti named an EY Entrepreneur Of The Year New Jersey Award winner.
Sitetracker introduces Scout, extending the platform to field contractors and operational partners.
It makes cloud software that helps owners and operators of critical infrastructure - telecom, utilities, renewables, EV charging, data centers and real estate - plan, build, operate and maintain their sites and assets from a single platform.
Around 300 enterprise customers, including BT, Ericsson, AT&T, Vodafone, Southern Company, RWE, Engie and EVgo, use it to manage millions of sites and projects worth more than $25 billion.
Yes. The platform is built natively on the Salesforce platform, giving customers enterprise-grade security, machine learning and a broad integration ecosystem.
It has raised over $200M across four main rounds, including a $96M Series D in equity and debt led by Energize Capital in 2022.
Sitetracker is headquartered in Montclair, New Jersey, and is led by CEO Giuseppe Incitti, who has run the company since 2016.
Product demos, customer stories and executive interviews are published on the official Sitetracker YouTube channel. Company news and blogs live in the Sitetracker newsroom.