Giuseppe
Incitti

The operator behind the buildout

Ask most people to name the technology powering the rollout of 5G, fiber networks or the electric-vehicle charging grid, and they will point to the hardware - the towers, the cables, the chargers themselves. Giuseppe Incitti has built his career on the layer nobody photographs: the software that decides where all of it goes, tracks whether it is on schedule, and tells an operator managing millions of assets what is about to slip.

That software is Sitetracker, and Incitti has been its chief executive since March 2016. The company, headquartered in Montclair, New Jersey rather than any coastal tech hub, sells a full-lifecycle project and asset management platform to the companies that build and maintain critical infrastructure. Its customer list reads like a directory of the physical internet and the power grid: AT&T, Vodafone, Google Fiber, Ericsson, ChargePoint. When those companies need to deploy tens of thousands of sites and keep them running, Sitetracker is often the system of record underneath.

Incitti's central argument is blunt and he repeats it often. Digital transformation, in his telling, has stopped being a nice-to-have for infrastructure businesses and become the dividing line between the winners and the rest.

From Wall Street to systems engineering

His route to the top of an infrastructure-software company was not a straight line. Incitti is an engineer by training, holding both a bachelor's in mechanical engineering and a master's in systems engineering from Stevens Institute of Technology, where he now sits on the President's Leadership Council. But his first professional chapters were financial. He worked in equity research, corporate strategy and mergers and acquisitions across Morgan Stanley, JPMorgan Chase and Deutsche Bank - roles that taught him to read a business the way an investor does.

He then moved into technology operations. At TIBCO Software he led the corporate development group, running the company's acquisitions and venture investing. From 2014 to 2016 he served as Vice President of Worldwide Operations at MongoDB, part of the leadership of a database company in the middle of its own hypergrowth. That combination - an engineer who can read a balance sheet, a financier who has run operations at scale - is rare, and it shows up in how he talks about Sitetracker. He is as comfortable discussing operating leverage as he is discussing product roadmaps.

The advisor who took the job

Incitti did not found Sitetracker. The company was started in 2013 by a team that had spotted an industry-wide gap, and it built its early platform through a multi-year collaboration with Verizon Wireless before launching commercially. Incitti first appeared as an advisor, helping the roughly 30-person startup with early technical hiring. He saw something in the market that the young company could not yet sell, and in 2016 he stepped in to run it.

What followed was a decade of scaling. Under his leadership headcount grew from about 30 to roughly 400. The company raised more than $200 million in equity and debt from investors including New Enterprise Associates and Salesforce Ventures, capped in 2022 by a $66 million Series D. Along the way Sitetracker expanded from its telecom roots into utilities, renewable energy, EV charging and data centers - anywhere large volumes of physical assets need to be deployed and maintained on a schedule.

Doing more work without more people

The pitch Incitti makes to customers is grounded in a single operational idea: consolidate scattered work into one system and a team can manage a far greater volume without a proportional increase in headcount. In field-heavy businesses fighting labor shortages and tangled permitting processes, that promise of operating leverage is the whole game. He describes Sitetracker's job as helping customers accelerate milestone completion and, in his words, "see through the trees" so the data they already have improves the decisions they make.

The next frontier, as he frames it, is prediction. Sitetracker has been investing heavily in artificial intelligence aimed at forecasting - helping project managers validate deployment predictions and flag delays before they happen rather than after. For an operator building thousands of sites at once, knowing what is going to be late is often worth more than knowing what already is.

Early innings

Despite years of headlines about 5G, Incitti is not convinced the buildout is anywhere near finished. He characterizes the current phase as "early innings," pointing especially to Europe, where he sees far more network work ahead than behind. Add the electrification of transport, the modernization of aging grids and the surge in data-center construction, and his view is that the physical world is entering a long cycle of deployment - one that will keep demanding better software to manage it.

Inside the company, the reception has been unusually warm for a CEO who has grown an organization tenfold. On Comparably, Sitetracker employees have given Incitti a 92 out of 100 approval rating, placing him in the top 5 percent of similarly sized companies, and he has been recognized as a top CEO for both small-and-midsize companies and for diversity. He is quick to redirect credit to the team.

It is a fitting summary of how Incitti runs the place. He took an unglamorous problem - the messy, spreadsheet-bound work of deploying physical infrastructure - and bet that the least fashionable markets could support one of the most durable software businesses. Nearly a decade in, with a global customer base and a platform now reaching into every corner of the infrastructure economy, that bet looks less like a gamble and more like foresight.