The cloud-native media supply chain platform quietly running the content operations of broadcasters you watch every night.
Est. 2013 · Sunnyvale, CA · ~91 people · Emmy winner
It is a Tuesday at a global broadcaster, and a content library that used to take a month and a half to move is about to change hands by dinner. No tape carts. No trucks. No army of operators babysitting render farms. A media supply chain - the unglamorous machinery that receives, checks, packages, and ships television - is being spun up in the cloud, run for exactly as long as it is needed, and spun back down. The software doing this is called Rally. The company behind it is SDVI, and almost nobody outside the industry has heard of it.
That anonymity is the point. SDVI sells plumbing - the kind you only notice when it leaks. For two decades the media business moved content the way it always had: fixed hardware, bought ahead of demand, sitting idle most of the year. SDVI's bet, placed back in 2013, was that all of it could become software-defined, elastic, and rented by the hour. The bet paid off well enough to win an Emmy.
Think of a factory line for video. Content arrives in one format and one place; it has to be validated, transcoded, captioned, quality-checked, packaged, and delivered to dozens of platforms in dozens of specs. Historically each of those steps lived on its own box, wired together by hand. SDVI's Rally treats the whole line as orchestration: a set of cloud functions that fire only when there is work, scale up when there is a flood, and disappear when the queue empties.
The 2026 redesign goes a step further. Instead of clicking through menus, an operator can sketch the line on a graphical builder, snap together modular functions like Lego, and - new this year - simply describe what they want in plain English to an AI agent. If something breaks, "Supply Chain Rewind" lets them scrub backward through the workflow like a DVR to find the frame where it went wrong.
Cloud-native media supply chain management - deploy, manage, and optimize content workflows across public, private, hybrid, or on-premise cloud.
Real-time visibility into content processing, resource consumption, and cost across the entire supply chain.
Moves content and metadata between systems, partners, and cloud services so nothing gets stranded.
A new orchestration engine with a graphical builder, modular functions, Supply Chain Rewind, and an MCP-powered AI interface you can talk to.
"Rally executed in 16 hours what would've taken 30-60 days. Without it, the deal could not have gone through."
David Klee · VP, Media Engineering & Broadcast Operations, A+E Global MediaIllustrative - based on A+E Global Media's reported 16-hour result vs. a 30-60 day manual baseline
SDVI was started by people who knew broadcast operations from the inside - the kind who had felt the pain of the old way before deciding to delete it.
A Sunnyvale bet that the media supply chain could be rebuilt as software, in the public cloud.
Fox Networks Group, Discovery Communications, and Turner close a strategic investment round - the people running the networks back the platform running their networks.
SDVI, with Fox and Discovery, wins a Technology & Engineering Emmy for pioneering public cloud-based media supply chains.
The company reports reaching a net-zero carbon footprint - fitting for a firm whose whole pitch is spinning servers down.
Next-gen Rally arrives with a graphical builder, modular functions, Supply Chain Rewind, and an agentic AI interface you configure in plain English.
SDVI's first two customers set the tone: the engineering and operations teams at Fox (now Walt Disney Television) and Discovery (now Warner Bros. Discovery). The roster has grown from there.
"The graphical supply chain builder, modular functions layer, and agentic AI interface are not features added on top of the existing platform; they are expressions of a new architectural foundation."
Chris Brähler · Chief Product Officer, SDVISDVI is a B2B SaaS business. Media enterprises license Rally on subscription, and usage scales with the volume and complexity of the content they push through it. The platform leans heavily on Amazon Web Services - SDVI is an AWS Advanced Technology Partner, and Rally taps the full set of AWS Media Intelligence services for search, captioning, localization, compliance, moderation, and monetization.
Advanced Technology Partner. Rally integrates AWS Media Intelligence end to end - the cloud muscle behind the orchestration.
Founding customer, strategic investor, and Emmy co-recipient for the cloud supply chain work.
Early customer and investor; part of the team that proved public-cloud media operations at scale.
SDVI's customers became its investors - Fox, Discovery, and Turner all put money in back in 2016.
The Emmy wasn't for a show. It was for the cloud plumbing that moves shows around.
"Rally" reads like a sports-car maneuver - apt for a platform built to make media operations fast and agile.
The 2026 rebuild lets you configure a media supply chain by typing instructions in plain English.
Despite running infrastructure for some of the world's biggest broadcasters, SDVI is a lean team of roughly 91 people.
It is still that Tuesday. The library that would have taken a month and a half has finished moving before the office lights go off. The render farm that used to hum all year is gone the moment the last file ships. The operator who used to babysit the line is, instead, watching it run itself - and, this year, asking it questions in plain English.
That is the change SDVI sells: not a flashier product on the screen, but a quieter machine behind it. The plumbing got smarter, the costs got elastic, and the deal that "could not have gone through" went through. Same Tuesday. Different infrastructure.
SDVI Corporation · Sunnyvale, California · Est. 2013