BREAKING
Saar Gur, General Partner at CRV
General Partner - CRV  /  Forbes Midas List

Saar
Gur

The VC who loves the weird ones - and has the returns to prove it

He wrote a seed check for DoorDash in 2013. Backed Ring after Shark Tank passed. Seeded Patreon before "creator economy" was a phrase. His tell: he calls the customers, not just the founders.

General Partner Forbes Midas #22 CRV Since 2007 Co-Founder Stanford MBA
#22 Midas 2023
$640M BrightRoll Exit
17+ Exits
32+
Investments
17+
Exits
2013
DoorDash Seed
50yr
CRV History

Weird Ideas. Real Returns.

On September 12, 2013, Saar Gur wrote a seed check to a tiny startup called DoorDash - four Stanford students with a Google Doc menu and a dream about local delivery. The venture world was skeptical. But Gur had done his homework: he had called Mistie Cohen, the owner of Oren's Hummus in Palo Alto, and asked what she thought of the different delivery services. She said DoorDash was the only one that had "built a relationship" with her restaurant. He heard that and wrote the check.

It helped that his wife Patama had spent eleven years running Fraiche, an artisanal yogurt chain in the Bay Area. Open every day for eleven years. She knew exactly what restaurant operators needed and exactly what they were missing. Saar had a cheat code most venture capitalists never get: a front-row seat to the daily grind of a small business owner. When DoorDash IPO'd in December 2020, he called it "a grand slam - one of the biggest in CRV's 50-year history."

"When I invested in Patreon, DoorDash, and Ring, they weren't obvious - they were actually 'pretty funky' at the time." - Saar Gur

Before any of that, Gur was a biochemistry major at Wisconsin, then an MBA at Stanford, then VP of Customer Acquisition at Adteractive, where he helped grow a performance marketing company to over $160 million in revenue without touching outside capital. He learned what it meant to make every dollar scream. That instinct - find the lever, pull it hard - would shape everything he did next.

Then came BrightRoll. He co-founded the video advertising network from his San Francisco apartment in January 2006, and when Yahoo's check arrived in 2014, the number was $640 million in cash. He was 34. He did not spend the next decade on a beach. He joined CRV in March 2007 - before BrightRoll had even sold - to help build the firm's consumer practice, because he believed the next wave of massive companies would be built around shifts in everyday behavior, not just enterprise IT budgets.

His framework is deceptively simple: find the not-yet-obvious-but-soon-to-be-massive. He calls it "post-product, pre-traction" - a company that has proved the product works but hasn't yet found the flywheel. Ring is the canonical example. Jamie Simioff pitched a video doorbell on Shark Tank and got laughed out of the room. Gur invested. Amazon paid approximately one billion dollars for the company in 2018.

In 2013 he also backed Jack Conte and Sam Yam's Patreon, before the phrase "creator economy" existed. His thesis: creators deserved a direct financial relationship with their fans, and the internet had the infrastructure to make it work. Patreon now pays out hundreds of millions of dollars to creators annually. He describes the investment the same way he describes all his early-stage bets - "weird at the time, obvious in hindsight."

"I love authentic founders and products that stand out and uniquely solve a problem." - Saar Gur

The portfolio now includes Dropbox, Airtable, Niantic (Pokemon GO), Vercel, Postman, Mercury, ClassPass, Oportun, Color, Viz.ai, and Kapwing. In February 2026, he co-led a $35 million Series A into Lotus Health AI alongside Kleiner Perkins - an AI doctor that offers free primary care in 50 languages, 24 hours a day. He joined the board. The thesis was the same as always: a shift in consumer behavior that most people weren't ready to call inevitable yet.

Outside the boardroom, Gur is a kitesurfer, a skier, a Yosemite backpacker, and has stood at the summit of Mount Kilimanjaro. He combines founder networking with outdoor trips, running the kind of offsite where the agenda includes actual mountains. He taught Stanford's StartupGarage program for nearly three years. He is a member of the Aspen Global Leadership Network. His Twitter handle is @saarsaar - his first name, twice, which captures something about how he operates: when he commits, he commits fully.

His compass remains a Margaret Mead quote displayed on his CRV profile page: "Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has." He is not being ironic. He has built a career on betting that small, weird, specific groups of people can actually do it.

From Biochemistry to Billion-Dollar Bets

1994 - 1998
Biochemistry & Molecular Biology at University of Wisconsin-Madison. An unlikely starting point for Silicon Valley's most intuitive consumer investor.
2001 - 2003
Stanford GSB MBA. Where the pivot from molecules to markets became permanent.
2004 - 2006
VP of Customer Acquisition at Adteractive. Helped grow the performance marketing firm to $160M+ in revenue, zero outside funding. Learned what revenue discipline looks like at scale.
Jan 2006
Co-founded BrightRoll - a video advertising network - from his SF apartment. Later acquired by Yahoo for $640 million.
Jul 2006
Co-founded CareBadges, a Flash fundraising widget platform. Later acquired by Facebook Causes.
Mar 2007
Joined CRV (Charles River Ventures) as General Partner to build the firm's consumer practice. Has stayed ever since.
2011 - 2014
Taught at Stanford GSB's StartupGarage program, passing the playbook to the next generation of founders.
Sep 12, 2013
Led the seed round in DoorDash. Also backed Patreon and Ring the same year. Three "funky" bets. All became household names.
2014
Yahoo acquires BrightRoll for $640M in cash. The apartment startup had become one of the biggest video ad networks in the country.
2018
Amazon acquires Ring for approximately $1 billion. Shark Tank had passed. CRV had not.
Dec 2020
DoorDash IPO. Gur: "A grand slam - one of the biggest in CRV's 50-year history." Ranks #34 on Forbes Midas List the following year.
2023
Climbs to #22 on Forbes Midas List. The portfolio speaks louder than any pitch deck.
Feb 2026
Co-leads $35M Series A in Lotus Health AI alongside Kleiner Perkins. Joins the board. The thesis: free AI primary care in 50 languages. Classic Gur - weird at first glance, massive on reflection.

Companies He Believed In First

DoorDash
Seed - 2013
Led seed round on Sept 12, 2013. DoorDash IPO'd in 2020.
IPO 2020
Ring
Seed - 2013
Post-Shark Tank rejection. Amazon acquired for ~$1B in 2018.
Acquired $1B
Patreon
Seed - 2013
Backed before "creator economy" was a phrase. Valued at $3B+.
$3B+ Valuation
Mercury
Series A - 2019
Startup banking platform disrupting a $90-100B annual market.
Active
Dropbox
Early Investor
Cloud storage giant that changed how files move around the world.
Public
Airtable
Early Investor
No-code database platform reimagining how teams manage work.
Active
Niantic
Early Investor
Pokemon GO. AR gaming. A billion people walked outside.
Active
Vercel
Early Investor
Frontend cloud platform powering modern web development at scale.
Active
Postman
Early Investor
API development platform used by 30M+ developers globally.
Active
ClassPass
Series A
Fitness booking marketplace. Valued at $700M+. Acquired by Mindbody.
Acquired
Lotus Health AI
Series A - Feb 2026
Free AI doctor. 50 languages. 24/7. Co-led $35M with Kleiner Perkins.
Board Member
Viz.ai
Early Investor
AI clinical decision support accelerating stroke and cardiac care.
Active

The Gur Investment Playbook

Founder Quotient - 9 Dimensions

  • Original Product Thinking
    Do they see the product differently than everyone else?
  • Psychological Drive
    The intrinsic fuel that outlasts any external motivation.
  • Authenticity
    Are they building something they genuinely believe in?
  • Market Insight
    Not-yet-obvious but soon-to-be-massive shifts in behavior.
  • Judgment
    Decision quality under uncertainty and resource constraint.
  • Recruitment Ability
    Can they attract people better than themselves?

Gur's due diligence process breaks from the standard VC script. He does not just talk to the founders. He calls the customers. When he was evaluating DoorDash, he called restaurant owners, not the DoorDash team. It was a restaurant owner who told him that DoorDash was special - not because the tech was clever, but because they had "built a relationship." That detail is what moved the needle.

His internal investment stage label is "post-product, pre-traction" - companies that have proved the product works but have not yet found the mechanism to scale. This is where he is most comfortable and, according to the Midas List, most dangerous.

He describes his strategy as finding "not-yet-obvious-but-soon-to-be-massive changes in consumer behavior." Not a new market. A new behavior. There is a difference. New markets are predictable. New behaviors are weird - until they are not. That is the window he hunts in.

The DoorDash Tell

Before writing the DoorDash check, Gur called Mistie Cohen at Oren's Hummus and asked what she thought of local delivery services. She said DoorDash was the only one that had built a relationship with her restaurant. His wife ran a restaurant chain. He understood immediately what that meant.

Ranking Among the Best

Saar Gur has appeared on the Forbes Midas List - venture capital's definitive ranking - three consecutive years with a trajectory heading in one direction.

Lower rank = better. Top 100 venture investors globally.

What He Actually Says

"

In baseball terms, CRV's investment in DoorDash is a grand slam - one of the biggest in our firm's 50-year history.

"

I love authentic founders and products that stand out and uniquely solve a problem.

"

Great entrepreneurs, more than anything else, are the key ingredient in the startup success equation.

"

I know most startups fail, but I'm constantly reminded that small groups can change the world.

"

I am constantly retweeting my portfolio cos and often can't help myself. I love them.

"

Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has. - Margaret Mead

Things You Would Not Guess

01

His Twitter handle is @saarsaar. First name. Twice. Make of that what you will.

02

He got a biochemistry degree before pivoting to business. The pattern recognition skills translate.

03

His wife ran a restaurant chain for 11 years. That personal data point helped him see DoorDash differently than every other investor.

04

He backed Ring after Shark Tank rejected it. Jamie Simioff walked away with nothing from the show. Gur wrote a check. Amazon paid $1 billion.

05

He co-founded BrightRoll from his San Francisco apartment. The exit was $640 million. That is a good apartment.

06

He summited Mount Kilimanjaro. He runs founder offsites that involve actual mountains. The metaphor is not subtle.

07

He has a Tumblr blog (saarsaar.tumblr.com) that predates most VC blogging trends. Biochemist-turned-VC-blogger.

08

He taught at Stanford while being a full-time GP at CRV. The lecture slides on customer acquisition are still online.