The cloud platform quietly wiring up Saudi Arabia's shops - point-of-sale, inventory, accounting and e-invoicing in one dashboard.
In 2018, most retailers in Saudi Arabia still ran on a cash drawer and a paper ledger. Rewaa looked at that gap and built the software layer underneath the country's storefronts - and in the process raised the largest Series A ever handed to a SaaS company in the Middle East.
Rewaa is a retail-technology company that builds a cloud-based operating platform for small and medium merchants. Instead of stitching together a cash register, a bookkeeping app, a stockroom spreadsheet and a separate tax tool, a shop owner runs all of it through a single Rewaa dashboard.
The platform unifies point-of-sale, inventory management, accounting and ZATCA-compliant electronic invoicing. Sales made at the counter update stock levels instantly, and those same numbers stay in sync with the merchant's online storefront - so a product sold in person cannot be oversold online minutes later.
That real-time synchronization between physical and digital channels is the quiet backbone of the product. It connects to e-commerce platforms such as Salla and Zid, handles procurement and supplier orders, runs loyalty programs and promotions, and surfaces performance data owners can actually act on.
The company describes itself as a business partner rather than a tool - a system built so a merchant with little technical training can open a shop, ring up a sale, restock, and file a compliant invoice without leaving one screen.
Rewaa's customers are not enterprise chains - they are the businesses that make up the fabric of a Gulf high street. Supermarkets and grocers. Restaurants and cafes. Bakeries and sweet shops. Perfume and cosmetics boutiques. Flower and gift stores. Salons and barber shops. More than 23,000 active merchants now run on the platform, up from roughly 7,000 at the time of its 2023 Series A.
The problem these merchants faced was fragmentation. Sales lived in one place, stock in another, the books in a third, and tax compliance in a fourth - each requiring manual reconciliation and each a place for errors to hide. Overselling, stockouts, mismatched ledgers and the recurring headache of e-invoicing rules were the daily tax on running a store.
Rewaa's answer was to consolidate those workflows into one system and automate the seams between them. When Saudi Arabia's Zakat, Tax and Customs Authority (ZATCA) mandated electronic invoicing, Rewaa embedded certified e-invoicing directly into checkout - turning a regulatory burden into a reason to sign up rather than a chore bolted on afterward.
Cloud cashier system for retail plus a dedicated program for restaurants and cafes, with multi-branch and hardware support.
Real-time stock and product tracking that syncs automatically across physical stores and online channels.
Built-in bookkeeping and financial management giving owners real-time insight into performance.
ZATCA-compliant certified electronic invoicing integrated directly into the sales flow.
Connectors to Salla and Zid to unify online and offline inventory and sales.
Purchase-order and supplier tools alongside customer loyalty programs and promotional offers.
Rewaa has raised roughly $72 million across two rounds - and in an unusual show of conviction, Aramco's venture arm Wa'ed Ventures led both.
Led by Wa'ed Ventures (Aramco). With STC's Corporate Investment Fund, Graphene Ventures, Sadu Capital, Vision Ventures, Khwarizmi Ventures, RZM Investment, Derayah VC and Abdulrahman Sulaiman Al Rajhi & Sons. The largest Series A for a SaaS company in MENA.
Led by Wa'ed Ventures, Idrisi Ventures & Unity Ventures. With Vision Ventures, RZM Investments, Sedco Capital, Saned Partners, Palm Ventures and Abdulrahman Saleh Al-Rajhi & Sons. Earmarked for AI-driven automation.
Rewaa runs on a straightforward B2B SaaS model: retailers pay a recurring subscription to access the platform, typically after a free trial, with add-ons such as retail hardware and payment integration. Revenue scales with the number of merchants and branches on the system, and third-party estimates put annual revenue in the region of $57 million - though the company has not confirmed that figure.
Its edge is depth and locality. Global point-of-sale players like Square, Shopify POS and Lightspeed offer pieces of what Rewaa does, and regional peers such as Foodics compete hard in the restaurant niche. But Rewaa was built from the ground up for Saudi retail - Arabic-first, ZATCA compliance embedded, and integrations with the local commerce platforms merchants already use. That combination of an all-in-one platform and native fit for the Kingdom's rules is difficult for a foreign product to replicate quickly.
Mohammed Al-Qusair and Abdullah Al-Jadhai launch Rewaa to give small retailers a unified cloud platform.
Rewaa adds ZATCA-compliant e-invoicing and connectors to Salla and Zid, unifying online and offline retail.
The largest Series A for a SaaS company in MENA, led by Wa'ed Ventures, while serving ~7,000 merchants.
With 23,000+ merchants on board, Rewaa doubles down on AI-driven operations for its customers.
Leads Rewaa's strategy and its bet that AI should remove operational effort for merchants, not add to it.
Runs operations for the platform powering tens of thousands of Saudi storefronts.
Rewaa sits squarely in the Kingdom's push to digitize its SME economy - and has created 250+ local jobs doing it.
Rewaa occupies a specific and defensible slot in the market: the operating layer for small and medium retail in a region racing to digitize. As Saudi Arabia's Vision 2030 pushes SMEs online and tightens compliance, the merchants who need software the most are precisely the ones global vendors serve the least. Rewaa built for them first - and the backing of Aramco, STC and a roster of regional funds suggests the strategy has convinced the people closest to the market.
Rewaa provides a cloud-based operating platform for small and medium retailers that combines point-of-sale, inventory management, accounting and ZATCA-compliant e-invoicing in a single dashboard, syncing physical and online sales in real time.
Rewaa was founded in 2018 in Riyadh by Mohammed Al-Qusair (CEO) and Abdullah Al-Jadhai (COO).
Rewaa raised a $27M Series A in 2023 - the largest SaaS Series A in MENA - and a $45M Series B in December 2025, both led by Aramco's Wa'ed Ventures.
More than 23,000 active merchants across Saudi Arabia and the region use Rewaa, including supermarkets, restaurants and cafes, bakeries, perfume shops, gift stores and service businesses.
Unlike a standalone register, Rewaa unifies sales, inventory, accounting and tax compliance in one cloud dashboard, automatically synchronizing stock and data across physical stores and online storefronts like Salla and Zid.
Profile compiled from public sources including Rewaa, Wamda, Arab News, Crunchbase and company announcements. Figures marked as estimates are third-party and not company-confirmed.