OptraHEALTH founded 2016 - San Jose, CA GeneFAX: HIPAA-compliant AI for genetic health ENGAGE study published with Johns Hopkins, 2024 HealthFAX live at Bumrungrad - SE Asia's largest hospital Advisory board: George Church of Harvard & MIT GeneFAX Pro launched with Microsoft Azure ~73 people across the US and Pune, India OptraHEALTH founded 2016 - San Jose, CA GeneFAX: HIPAA-compliant AI for genetic health ENGAGE study published with Johns Hopkins, 2024 HealthFAX live at Bumrungrad - SE Asia's largest hospital Advisory board: George Church of Harvard & MIT GeneFAX Pro launched with Microsoft Azure ~73 people across the US and Pune, India
Company Profile / Healthcare AI
OptraHEALTH logo

Ask your genome a question.

OptraHEALTH built the thing that answers - turning the most intimidating documents in medicine into a plain conversation.

Above: the OptraHEALTH wordmark, the badge on software now sitting between patients and the densest data their bodies will ever produce.

2016
Founded
~73
Employees
2
Continents
3
Voice assistants supported
The Scene

A report nobody can read

Somewhere right now, a patient is holding a genetic test result. It is four pages of variants, allele frequencies, and Latin. It might be the most important document of their life, and they cannot understand a single line of it. The genetic counselor who could explain it is booked three months out, because there are only a few thousand of them in the entire country. This is the gap OptraHEALTH walked into - not the lab, not the algorithm, but the silence between a result and a human who knows what it means.

The company's bet is unglamorous and exactly right: most of healthcare's pain is not a missing cure. It is a missing conversation. A denied claim nobody explained. A prior authorization stuck in a fax loop. A genome that arrived without a translator. OptraHEALTH decided to build the translator - and then teach it to talk on the channels people already use.

Transforming healthcare and life sciences through innovation, technology, and intelligence.
- OptraHEALTH, on what it is for
What They Built

Three products, one idea

The idea: dense health knowledge should answer back. Here is how OptraHEALTH packages it for labs, hospitals, payors, and the patients caught in the middle.

GeneFAX

A HIPAA-compliant knowledge platform for genetic health, with chatbot interfaces for patient education, test recommendation, consenting, triage, and pre- and post-test e-counseling. Its CounselorConnect module hands off to board-certified human counselors when the moment calls for one.

HealthFAX

The patented engine. It fuses clinical intelligence, revenue intelligence - RCM, prior authorization automation, cost estimation - and patient engagement into a single AI assistant, reachable on the web, WhatsApp, and voice.

AiCounsyl

A personal health companion that helps patients make sense of cardiac and lab reports, so the document stops being a source of dread and starts being a source of answers.

There is also a consulting arm - strategy and embedded AI talent for healthcare organizations that want the expertise without building the team from scratch.

The Distribution Trick

Meet patients where they already are

The clever move is not the model - everyone has a model now. It is the delivery. OptraHEALTH's assistants do not wait inside a hospital portal that nobody logs into. They show up where attention already lives.

WhatsApp Web chat Amazon Alexa Microsoft Cortana Google Home Mobile app

Your genome, now voice-activated. Approximate channel list compiled from public product announcements.

The People

Built by a geneticist, not a growth hacker

GN

Dr. Gauri Naik

Founder & CEO

A geneticist by training with a prior exit involving Roche. She started OptraHEALTH because she had seen, up close, how much genomic knowledge never reaches the people it is about.

AG

Abhijeet "Abhi" Gholap

Co-Founder & Executive Chairman

IIT Mumbai and Stanford GSB. He pairs the science with the operating discipline of a company that has to ship into the most regulated industry on earth.

An advisory board that includes George Church - one of the people who helped invent modern DNA sequencing.
- On the company it keeps
By The Numbers

The shape of a quiet build

OptraHEALTH is not a hype machine. It is a research-led company that publishes, partners, and ships. A rough read on where its weight sits:

Genomics & genetic counseling AIcore
Clinical & revenue intelligence (HealthFAX)growing
Patient engagement & educationbroad
Consulting & staff augmentationsupporting

Relative emphasis is an editorial estimate based on public product and partnership activity, not company-reported figures.

The Company It Keeps

Partnerships that vouch

Microsoft Azure

Collaboration to serve the genomic health industry; launched GeneFAX Pro in 2020.

Johns Hopkins

Co-authored the ENGAGE study, published in a Nature/Springer journal in 2024.

InformedDNA

Connected GeneFAX to board-certified genetic counselors nationwide (2019).

Bumrungrad Hospital

Southeast Asia's largest hospital deployed HealthFAX (2023).

Bionano Laboratories

Partnered to strengthen genetic counseling with HealthFAX (2022).

AdvaGenix

Used GeneFAX to widen access to genetic health information (2022).

Recent Chapters

What's happened lately

May 2025
Clinical Intelligence capability unveiled inside the HealthFAX platform.
Sept 2024
HealthFAX RCM solutions reported breakthrough results with a healthcare client.
Jan 2024
ENGAGE study published in a Nature/Springer journal via the Johns Hopkins partnership.
Oct 2023
HealthFAX added personalized cost estimation and prior authorization automation.
May 2023
Bumrungrad International Hospital began implementing HealthFAX.
Mar 2023
HealthGPT launched for secured healthcare conversations.
For You

What you can actually do with it

If you run a lab

Automate the front of the funnel - patient education, test recommendation, consent, and triage - then route the hard cases to real counselors through CounselorConnect.

If you run a hospital

Put HealthFAX on the revenue cycle: cleaner prior authorizations, fewer denials, cost estimates patients understand, and a virtual assistant that answers on WhatsApp.

If you're a patient

Ask a chatbot what your genetic or cardiac report means in plain language, any hour, without waiting months for an appointment.

If you're a payor or pharma

Tap research intelligence and engagement tooling built by a team that publishes alongside Johns Hopkins.

Footnotes Worth Knowing

Five things that stick

The Scene, Returned

The report, now in plain English

Return to that patient with the four-page result. In OptraHEALTH's version of the moment, the silence is gone. They open a chat - on the web, or on the same app where they message their family - and ask what the variants mean. The answer comes back in a sentence they can understand, with the option to talk to a real counselor when they want one. The genome stopped being a foreign language. The report stopped being a wall.

That is the whole company, really. Not a cure, not a moonshot - a translator that shows up where people already are, in the most regulated industry there is, built by people who know the science cold. OptraHEALTH did not make the data simpler. It made the data answer back.

Watch & Explore

Demos and interviews

Direct video links were not confirmed from public sources; these open curated searches.

Spread It

Share this profile

Find OptraHEALTH