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BUILDFORCE ANNOUNCES $10M SERIES APLANS: NATIONAL EXPANSION + TECHNOLOGY DEVELOPMENT
People / The working lifeHouston, Texas

Moody Heard and the job that ends when the building is finished

The Buildforce co-founder traded venture investing for a problem hiding in plain sight: electricians can do everything right and still need a new job when a project ends.

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Finishing a building is an odd way to lose a job. The work gets done, the crew disperses, and an electrician who was indispensable on Friday can be looking for the next assignment on Monday. Moody Heard has built his company around that awkward interval. A successful project should leave a worker with something more useful than a fresh search for work.

Heard is the co-founder and CEO of Buildforce, a Houston and Austin business connecting electricians with electrical contractors. Its raw material is the ordinary uncertainty of earning a living from projects that, by design, end. There is something pleasingly practical about his chosen problem. A finished building ought to be good news for everybody who helped put it there.

Before he started working on that question, Heard was weighing other people's business ideas as a venture investor. Before that, he was studying rocks, playing linebacker and singing in a college band with a name that would have made a perfectly serviceable law firm: Moody and The Heard. His route into construction technology has room for both a spreadsheet and an amplifier.

A linebacker with a geology syllabus

Houston was home. At Episcopal High School, Heard captained the football team in his senior year. At Washington and Lee University in Virginia, he kept playing while studying business administration and geology. Those subjects made sense to someone looking back toward Houston's oil and gas economy. They also made for a college schedule with rather more variety than a recruiting brochure could comfortably illustrate.

On the field, his 2014 season included 48 tackles and second-team All-ODAC recognition. Against Emory & Henry in 2013, he returned a late interception 16 yards to help preserve a 21-17 win. Away from football, he served as interfraternity council president. He also played guitar and sang. The band name deserves a second look: few undergraduate extracurriculars arrive with the founder's branding already sorted.

Heard later described reconsidering the oil and gas path after a conversation with a friend's father, an industry CEO who warned that the business was changing. He joined Venture for America after college, moved to Charlotte and worked with Queen City Fintech. By 2018, he was back in Houston at Mercury Fund. Curiosity about how businesses work had become an occupation.

The job between the jobs

Buildforce was founded in 2019 by Heard, Vu Brown and Michael Orcutt, and launched in Texas in 2020. The partnership brought together experience in construction and digital labor marketplaces. Heard's previous employer became an early financial backer: Mercury Fund led the company's $1.5 million pre-seed round. The investor had crossed the table, and his old colleagues now had a stake in what he would build.

There was an operational foundation alongside the app. When Buildforce emerged from stealth in March 2021, it also announced the acquisition of Houston staffing business TRIO Talent. That brought access to high-school pre-apprenticeship programs. Training pipelines and contractor relationships gave the software something to connect. Even the friendliest interface needs people on either side of it.

Heard's explanation of construction's recurring predicament is blunt. Tradespeople keep completing the very projects that employ them. Meanwhile, contractors still need dependable crews for the next site. Both sides can be searching at once. A shortage of people and a shortage of dependable work can occupy the same market, which is a particularly unhelpful piece of economic choreography.

THE PROBLEM HE PICKEDThe project ends.
The career continues.

Buildforce connects successive assignments while handling the employment and administration around them.

The company uses W-2 employment and combines matching with practical services around the job. That makes continuity part of its proposition. For an electrician, a useful employment service has to survive beyond the introduction. Hours, pay and the next assignment keep arriving after the welcome message has disappeared down the inbox.

Buildforce co-founders Michael Orcutt, Moody Heard and Vu Brown standing together in matching company shirts
Three founders, one dress code. Michael Orcutt, Moody Heard and Vu Brown. Photograph: Buildforce.

A company measured in working hours

In August 2021, Buildforce announced a $4 million financing led by TDF Ventures, with Mercury Fund and S3 Ventures participating. Its stated approach began with the worker's experience: better placement and steadier employment would also help contractors keep projects moving. That reverses a familiar tendency to treat applicants as an abundant resource patiently waiting to be processed.

One early example gives that ambition a human scale. Alan A. joined Buildforce in February 2021 without previous electrical experience. He began on residential projects around Houston, then moved into commercial construction, including Hewlett Packard Enterprise's headquarters in Spring, Texas. Buildforce's account of his first year reported a 60 percent increase in his hourly pay. It is one worker's experience, rather than a promise about everybody else's.

The detail that stays with you is the movement between assignments. Residential work led to commercial work; time on site became experience that could travel to another project. A staffing transaction looks rather different when viewed across a working life. There is a difference between filling today's vacancy and helping somebody arrive better prepared for tomorrow's.

FROM TEXAS LAUNCH TO NATIONAL PLANS
  1. 2020Worker app launches in Texas
  2. 2021$4 million financing announced
  3. 2024Ladder acquisition announced
  4. 2026$10 million Series A announced
Selected company milestones during Heard's tenure. Financing amounts refer to separate announced rounds.

The month in Atlanta

The expansion into the Southeast had a long personal prelude. Heard met Ladder founder Alex Stewart after Stewart finished Y Combinator in 2019. The two stayed in touch. By summer 2024, they were seriously discussing combining their businesses. Heard then spent a month with Stewart in Atlanta that September. It was a fairly substantial commitment to getting past the introductory meeting.

When Heard announced the acquisition that December, he emphasized the agreement between the two leaders about what they wanted to accomplish. He even asked readers to visit the announcement to help its search ranking. There is a modest comic pleasure in a founder celebrating an acquisition and still remembering to ask for a click. The internet's small chores continue after the deal closes.

Ladder brought a network of more than 10,000 pre-screened electricians and over 200 customers across six states. Stewart joined Buildforce to help grow its southeastern presence. The acquisition widened the company's reach through an existing local business and its relationships. For Heard, the route into a new region ran through somebody he had known for years.

That makes the Atlanta visit more than a colorful detail. Construction staffing depends on people making decisions about other people: whom to hire, whom to recommend and whom to call again. Buying a network also means taking responsibility for the expectations attached to it. A month together cannot settle every acquisition question, but it supplies rather more conversation than a handshake photograph.

What an electrician's record can show

The product has become more specific as the company has grown. A 2026 applicant-view update lets contractors see an electrician's leading skills alongside hours recorded doing that work. For newcomers, recruiters' interview notes and recent employers supply context. For people who have already worked through Buildforce, their job history receives more prominence.

It is a useful clue to Heard's business: the accumulated record of work matters. A person who has spent hours doing a particular electrical task has something concrete to show the next employer. The software can carry that information forward. A conventional résumé is obliged to make adjectives do quite a lot of heavy lifting; a record of completed work can relieve a few of them.

Travel jobs extend the same thinking to geography. Electricians can indicate a willingness to travel, while listings display information about lodging and per diem arrangements. A distant project becomes easier to assess when the practical terms appear beside it. Opportunity has expenses attached. A worker deciding whether to leave home needs the details before packing a bag.

“If it succeeds, I've got a better story.”

Moody Heard, on taking a chance

Ten million dollars, and the next Monday

On July 28, 2026, Buildforce announced a $10 million Series A led by Houston's Saepio Capital. Blue Heron Capital joined existing investors including Revolution's Rise of the Rest Seed Fund, S3 Ventures and Chicago Ventures. The stated uses were national expansion and further development of the technology. More regions would mean more opportunities to test whether the model travels as well as the electricians can.

In his announcement, Heard singled out Brown, Mark Di Marco and Isaiah West, along with the wider team and community of electricians and contractors. It was a public acknowledgement of the people carrying the operation. His name sits beside the CEO title; the work beneath it includes recruiting, software, finance and the daily business of getting somebody to the right site.

There is still a musician's trace in the company's public culture. One of Buildforce's stated values is making music, described through collaboration, experimentation and the pleasure of creating something together. The connection suits a founder who once supplied both the guitar and the name of his college band. A business needs more than a soloist, however good the billing.

Heard once offered a compact way to think about taking a chance: “If it succeeds, I've got a better story.” His present story has a practical test built into it. At the end of the next project, an electrician needs another place to work. The building can be finished. The career should have somewhere to go.

Follow the thread

Moody on LinkedInInside BuildforceThe early-career interviewThe college football yearsThe Ladder announcementThe July 2026 financing