Maria Heyen joins Lightbank in Chicago after 3 years shaping Redbud VC First hire at Redbud VC - helped deploy $5M+ across 35+ companies Co-founded Husker Venture Fund at University of Nebraska-Lincoln Named one of 4 emerging VCs to watch in 2024 Invests in vertical SaaS, fintech, and infrastructure in overlooked industries Author of Soapbox - the newsletter junior VCs actually read VCIC 2024 MBA Global Finals judge Maria Heyen joins Lightbank in Chicago after 3 years shaping Redbud VC First hire at Redbud VC - helped deploy $5M+ across 35+ companies Co-founded Husker Venture Fund at University of Nebraska-Lincoln Named one of 4 emerging VCs to watch in 2024 Invests in vertical SaaS, fintech, and infrastructure in overlooked industries Author of Soapbox - the newsletter junior VCs actually read VCIC 2024 MBA Global Finals judge
Maria Heyen, early-stage investor at Lightbank

YesPress Profile • Venture Capital • Chicago, IL

Maria Heyen.

She grew up on cold Pacific Northwest beaches, worked 80-hour summers to pay for college,
then became the first person Redbud VC ever hired.
Now she's betting on overlooked founders at Lightbank.

Early-stage investor. Midwest VC's most-watched emerging voice. Writer. The one who actually sends follow-ups within 24 hours.

Investor Lightbank Chicago Soapbox Newsletter Redbud VC Alum
35+
Companies backed
$5M+
Capital deployed
17
First checks written
🌊 From Astoria, OR cold beaches
🇪🇸 Studied abroad in Barcelona - English-free startup
📰 Soapbox newsletter for junior VCs
🌶️ Side project: Maazah Middle Eastern sauces
📞 10-20 founder calls every week

The Astoria kid who learned to write checks

Astoria, Oregon is a town at the edge of the continent where the Columbia River meets the Pacific. It has cold beaches, farmers markets, and Title I schools. It is not a place that has a lot to do with venture capital.

Maria Heyen grew up there. She worked 80 to 100 hour weeks during summers to fund her own education - not because she had a plan, but because she had a principle. Her mother's rule: "90% of life is just showing up." Maria took it seriously.

At the University of Nebraska-Lincoln, she found her way into the Clifton Builders program, interned at Nelnet as a VC and Innovation intern, and did what people who are going to end up in venture capital tend to do: she co-founded a student investment fund before anyone had asked her to. The Husker Venture Fund, co-built with Emily Kist, Adam Folsom, and Keith Nordling, gave students hands-on startup investing experience. When Maria joined, she was one of only two women among 25 members.

Then there was Barcelona. Three months studying abroad, working inside a proptech startup where the operating language was not English. She adapted. She backpacked through Europe. She came back with a sharper sense of what it actually means to build inside a company that is figuring itself out in real time.

"A company is more likely to succeed when it promotes a positive culture that encourages unity, healthy competition, and inclusion."

- Maria Heyen

She graduated in 2022 as Nebraska Business's Student Advisory Board Graduating Student of the Year. The award matters less than what it points to: a student who had been so deep in the ecosystem - organizing, building, connecting - that the faculty noticed.

Redbud VC noticed too. The pre-seed firm based in Columbia, Missouri hired her as their first outside employee. Not employee number 50. Number one.

Over nearly three years, she helped deploy over $5 million across 35+ companies. Redbud was the first institutional investor in 17 of them. She organized Missouri Startup Weekend. She curated Redbud's monthly newsletter for 14,000+ subscribers. She launched Soapbox - a newsletter specifically for junior VCs - while simultaneously running 10-20 founder calls per week and sending follow-up emails within 24 hours of every single one.

Chapter Two

Durable businesses. Ambitious people. Practical problems.

Maria's investment thesis is three words long: durable businesses matter. She is not hunting for the next flashiest consumer app or the founders who have the most swagger on stage. She bets on vertical SaaS, fintech, and infrastructure - the kind of companies solving problems in industries that have not changed much in twenty years and are about to.

Legacy industries. Overlooked markets. Founders who are "strengthened by struggle" - a phrase Redbud VC uses that Maria embodies personally. She is not investing from a perch of inherited advantage. She is investing from the perspective of someone who worked summers at 80 hours a week and still chose the harder path.

Her process is clinical in the best way. She runs first calls like a journalist: 30 minutes, a structured agenda, and an intent to get founders off-script. She tracks founder background, problem clarity, solution sharpness, sales cycle, pricing, traction, and round terms. She prepares diligence sheets before partner presentations. She sends follow-ups within 24 hours.

"I'm constantly thinking about what I need to believe in order to gain conviction as quickly as possible."

- Maria Heyen

That last part - the 24-hour follow-up - she has committed to it publicly. It is a small thing that signals something larger. Maria Heyen is not in venture capital to be impressive at conferences. She is here to back founders and not waste their time.

At Lightbank in Chicago, that thesis continues at a bigger stage. Lightbank - a firm that has backed Fiverr and Udemy among others - is a Chicago institution focused on disruptive technology. Maria arrived from the Midwest's most founder-first VC and is now in the room with one of the country's most active seed firms.

Investment focus areas

Vertical SaaS
Core
Fintech
Core
Infrastructure
High
Legacy Industries
Core
Midwest Founders
Very high

Beyond the cap table

🧭
Identity Capital
Maria wrote an essay about how identity is built: "investments that we make in ourselves, the things we do well enough, or long enough, that they become a part of who we are." It reads like a framework she actually lives. Every job, every summer, every new city - she treats it as compound interest.
🌶️
Maazah
On the side, she runs a personal project called Maazah - a Middle Eastern-inspired sauces and dips company. The combination of VC investor by day and food entrepreneur by side hustle is not a contradiction. It is the same curiosity, different kitchen. She also cooks, explores Trader Joe's products with genuine enthusiasm, and is learning Spanish.
📚
Soapbox
She writes Soapbox - a newsletter on career, culture, and capital aimed at junior VCs. The practical detail level is unusually high: she has published entire breakdowns of how she runs first calls, what she tracks in diligence sheets, and what she wishes she had known entering venture. It is the opposite of thought-leadership. It is just useful.

When she joined the Husker Venture Fund at UNL, she was one of only two women among 25 founding members. She didn't make noise about it - she co-built the fund and helped take it to 3rd place at the Venture Capital Investment Competition global finals.

Her Barcelona semester was at an English-free startup. Immersion by necessity. She came back having worked her way through a real company in a second language - a story she doesn't lead with but that explains something about how she handles discomfort.

Wired for competition. Built to organize.

Maria's CliftonStrengths profile tells you something useful: her top five are Competition, Arranger, Individualization, Significance, and Input. She doesn't just collect data - she organizes it. She doesn't just observe people - she reads them individually. She is competitive not in the zero-sum way but in the way that requires performance to matter to her at all.

She has also led CliftonStrengths workshops herself - another case of applying something she personally uses. The framework is not a credential on her bio. It is a working tool.

Top 5 CliftonStrengths

1
Competition
2
Arranger
3
Individualization
4
Significance
5
Input

From Nebraska to Chicago

The arc is not accidental. Each move stacked the previous one. The student fund became the internship context. The internship became the associate role. The associate role became the platform for the next chapter.

What is missing from most VC bios: Maria started in a place that was "isolated from tech." Her parents were teachers. There was no corporate world in her community. She built everything from scratch - including her own framework for understanding the startup world she was entering.

2021
Co-founded Husker Venture Fund at UNL with three classmates. One of two women among 25 founding members.
2021-2022
VC and Innovation Intern at Nelnet, Lincoln, NE - shaping the local entrepreneurial ecosystem.
2022
Named Nebraska Business Student Advisory Board Graduating Student of the Year. Joined Nebraska Angels.
2022
First hire at Redbud VC, Columbia, MO. Began deploying pre-seed capital into Midwest and national founders.
2022-2025
Helped deploy $5M+ across 35+ companies at Redbud. First institutional check in 17 of them. Launched Soapbox newsletter. Organized Missouri Startup Weekend.
2024
Named one of 4 emerging VCs to watch. Served as judge at VCIC 2024 MBA Global Finals.
2025
Joined Lightbank in Chicago as investor. New city, same conviction: back ambitious founders before the crowd arrives.

How she thinks

On conviction
"I'm constantly thinking about what I need to believe in order to gain conviction as quickly as possible."
On first calls
"Going into that conversation knowing you have 30 minutes to make someone your biggest internal champion is incredibly important."
On being memorable
"Being memorable doesn't mean having the most energy or constantly wearing a big smile."

Her mother's principle: "90% of life is just showing up." Maria has built an entire career on taking that seriously - from the summers of 80-hour weeks in Oregon to the 10-20 founder calls every single week at Redbud, and now at Lightbank.

What she has built

First hire, Redbud VC
The firm's first outside employee. Not a pedigree hire - a conviction hire. She joined a pre-seed firm that bets on founders "strengthened by struggle" and proceeded to embody the thesis.
35+ companies backed
Across $5M+ in deployed capital, she has been part of funding decisions for more than 35 startups. Redbud was the first institutional check in 17 of them - a meaningful distinction at the pre-seed stage.
Husker Venture Fund
Co-founded from scratch at UNL, the fund gave students real investing experience. The team placed 3rd at the VCIC global finals. Maria was one of two women among 25 founding members.
Soapbox Newsletter
A newsletter for junior VCs written by someone who actually is one. Practical breakdowns of first calls, diligence processes, and the lessons no one tells you in month one of venture.
Missouri Startup Weekend
Organized the regional startup competition that has delivered $200K+ in funding prizes, bringing the Columbia, MO ecosystem together around early-stage founders.
VCIC 2024 Judge
Served as a judge at the Venture Capital Investment Competition 2024 MBA Global Finals - evaluating the next generation of VC talent from the opposite side of the table.

Chicago. New table. Same bet.

Lightbank is not a lateral move. It is a deliberate step into a larger room. The firm has backed companies that have gone on to touch millions of people, and Maria arrives with a track record of identifying conviction-worthy founders before anyone else was writing checks.

She is still learning Spanish. She still has Maazah. She still volunteers as a tutor in Chicago. She still writes Soapbox. The ambition is not to become a famous investor. It is, as her father apparently framed it, to be a good person. Everything else is downstream of that.

She is also, notably, someone who got into venture from a city with cold beaches and teachers for parents. That matters. The best investors tend to have an internal map that doesn't perfectly match the conventional one - they see things others don't because they came from somewhere others didn't.

"Developing your own taste and pattern recognition takes time."

- Georgina McMillian, Headline (via Maria Heyen's Soapbox)
Aspiration
To back durable businesses built by ambitious people solving practical problems - and, above all, to be a good person. A goal inspired by her father and reinforced by her community every step of the way.

Spread the word

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