The AI platform that turns a sentence into a full-stack app - and a side project into one of Europe's fastest-growing software companies.
Lovable starts from a claim that sounds almost too simple: less than 1% of the world can write code, so build for the other 99%. Type a description of the app you want - a booking tool, a landing page, an internal dashboard - and Lovable's AI writes the code, wires up a database, adds sign-in, and puts a working version on the internet. The founders call it "vibe coding," and enough people agreed to make it a business.
The company was founded in Stockholm in 2023 by Anton Osika and Fabian Hedin. It grew out of GPT Engineer, Osika's open-source experiment that let an AI agent generate a whole codebase from a prompt. The project became one of the fastest-growing repositories on GitHub, collecting more than 50,000 stars. The commercial web version was rebranded as Lovable in late 2024.
What happened next is the part investors keep repeating. Reports put Lovable past $100M in annual recurring revenue within roughly eight months of launch, and near $200M ARR by late 2025. Users climbed toward 8 million, with more than 100,000 new projects created every day. In July 2025 a $200M Series A made it a unicorn; in December 2025 a $330M Series B valued it at $6.6B.
Osika, a former physicist, frames the ambition plainly: a world where humans no longer write code by hand. Lovable's job, in that telling, is to shrink the distance between an idea and working software until it is almost nothing.
Figures compiled from company announcements and press reporting through December 2025. Revenue and user counts are as reported by Lovable and outlets including TechCrunch, Fortune and CNBC; treat fast-moving totals as approximate.
Less than 1% of the world's population can code - we're building for the other 99%.Anton Osika, Co-founder & CEO
For most people, the gap between having an idea and shipping working software is enormous: you need to learn a language, stitch together a front end, a database, authentication and hosting, then keep it all running. Lovable collapses that gap into a conversation. You describe changes in plain language and watch them appear in a live preview.
It also solves a speed problem for people who can code. Teams use Lovable to prototype in minutes what used to take days, then export the code to keep building.
The base skews toward non-technical makers - founders, designers, operators and hobbyists - building real products without an engineering team. Roughly 180,000 were paying subscribers as of mid-2025.
An AI editor that generates and edits full-stack web apps from prompts, with a live preview, chat-based iteration, authentication, databases and one-click deployment.
The open-source CLI that Lovable grew from - an AI agent that builds entire codebases from a prompt. It became one of the fastest-growing GitHub repos of its time with 50,000+ stars.
A managed backend that gives Lovable-built apps databases, auth and server-side logic without leaving the platform - a step toward owning the full stack.
Native connections to Supabase for databases, GitHub for two-way code sync and version control, and Stripe for payments, so apps ship as real products.
Bar length shows round size. Lovable's valuation more than tripled in the five months between its Series A and Series B.
Accel (lead), with Creandum, byFounders, Hummingbird, 20VC and Visionaries Club, plus angels including Klarna's Sebastian Siemiatkowski and Slack's Stewart Butterfield.
CapitalG and Menlo Ventures led, joined by NVIDIA's NVentures, Salesforce Ventures, Databricks Ventures and returning investors Accel and Creandum.
Freemium SaaS. A free tier lets people experiment, while paid subscriptions - roughly $20 to $100+ a month - plus usage-based AI credits unlock heavier building. Revenue leans on individual makers and small teams today, with an enterprise motion growing from the bottom up as employees adopt the tool on their own.
Most AI coding tools assist professional programmers inside an editor. Lovable aims at the non-developer, generating a complete, deployable app from plain language rather than autocompleting code.
Lovable sits in a fast-crowding market of AI-assisted software creation. Its bet is that the largest untapped audience is people who never called themselves developers.
| Alternative | Primary audience | Where Lovable differs |
|---|---|---|
| Cursor | Professional developers | Lovable targets non-coders and full-app generation |
| Bolt.new | Developers / makers | Lovable leans on managed backend and integrations |
| Replit | Coders & learners | Lovable emphasizes chat-to-app for the non-technical |
| v0 by Vercel | Front-end developers | Lovable ships full-stack apps, not just UI |
| GitHub Copilot | Engineers in an IDE | Lovable replaces the IDE with a conversation |
Model providers such as OpenAI and Anthropic - both of which power Lovable's code generation - are also shipping their own coding agents, adding competitive pressure from below.
Anton Osika releases the open-source project, which becomes one of the fastest-growing repositories on GitHub.
Osika and Fabian Hedin start the company in Stockholm to build a commercial AI app-building platform.
The team raises $7.5M and relaunches the product publicly as Lovable in late 2024.
A $200M Series A led by Accel values Lovable at $1.8B, roughly eight months after launch.
Lovable nears 8 million users and ~$200M ARR, with more than half the Fortune 500 building on it.
CapitalG and Menlo Ventures lead a round that more than triples the valuation in five months.
A former physicist who studied engineering physics and applied math at KTH, co-founded Depict.ai and was an early employee at Sana Labs. He created GPT Engineer and now leads Lovable's product vision.
A serial builder who started and exited a prop-tech company in high school and previously worked on assistive computer-interface and wheelchair technology.
We're living through one of those rare moments where we're transforming how humanity creates software.Anton Osika, Co-founder & CEO
Sources include lovable.dev, TechCrunch, Fortune, Forbes, CNBC, Inc., KTH and Sacra. Financial and user figures reflect reporting through December 2025 and may change.