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JAKARTA — foodspot connects companies to 2,000+ caterers on one platform Named clients include Gojek, Tokopedia, L'Oreal & DHL Founded by Ken Aoyagi, Founder & CEO Coverage: Jakarta, Tangerang, Depok, Bekasi, Bogor & Surabaya No markups • custom menus • single invoice JAKARTA — foodspot connects companies to 2,000+ caterers on one platform Named clients include Gojek, Tokopedia, L'Oreal & DHL Founded by Ken Aoyagi, Founder & CEO Coverage: Jakarta, Tangerang, Depok, Bekasi, Bogor & Surabaya No markups • custom menus • single invoice
Company Profile • Food Tech • Indonesia

foodspot

PT KLIK-EAT INDONESIA • JAKARTA, ID

The B2B catering marketplace that turned Indonesia's scattered kitchens into a single corporate ordering platform - from nasi kotak to full buffet.

marketplacecorporate cateringb2bfood deliveryjakarta
foodspot (PT Klik-eat Indonesia) logo
THE MARK. foodspot's wordmark, worn across web and mobile since a 2017 rebrand of the Klik-eat corporate arm - a small logo for a company that quietly feeds Jakarta's offices.
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The Story

Ordering lunch for 200 people, made simple

In most Jakarta offices, feeding a room is a logistics problem hiding as a small errand. A training session needs boxed meals. A board meeting wants a coffee break. A holiday party calls for tumpeng. Each request means a different caterer, a different invoice, a different negotiation - and a finance team asking why there are fifteen receipts. foodspot, operated by PT Klik-eat Indonesia, exists to collapse that mess into one order.

The company began in 2013 as Klik-eat, an early Indonesian food-ordering venture. Its founders learned a lesson that would shape everything after: corporates don't pay for novelty, they pay for reliability. So the team narrowed its focus to the recurring, unglamorous, sticky world of corporate and group catering, and launched foodspot.co.id to serve it. Today the platform describes itself as Indonesia's largest corporate catering portal.

"foodspot guarantees authentic pricing without markups through official restaurant partnerships." - foodspot company statement
2,000+
Catering partners
6
Cities served
2013
Founded as Klik-eat
~27
Team size
What foodspot actually does

At its core, foodspot is a B2B marketplace. On one side sit thousands of small and medium caterers and restaurants across Indonesia - home kitchens, buffet specialists, snack-box makers - who rarely have the sales reach to win corporate accounts on their own. On the other side sit companies that need to feed staff and guests, reliably, on a schedule. foodspot stands in the middle: aggregating supply, vetting quality, handling the ordering, and consolidating billing into a single invoice with a single account executive.

Unlike a consumer food-delivery app chasing individual meals with discounts, foodspot is built for the recurring order - daily employee meals, weekly meetings, seasonal events. That focus is the whole strategy.

Products & Services

One catalog, every corporate occasion

Corporate Daily Catering

Recurring employee-meal programs and daily office catering - the sticky, contract-driven core of the business.

Nasi Kotak

Boxed meals built for meetings, training sessions and events, delivered at scale and on time.

Prasmanan (Buffet)

Full buffet service including delivery, on-site staff, equipment and tax - a managed event package.

Snack Box & Coffee Break

Refreshment packages for seminars, workshops and all-day corporate sessions.

Specialty & Event

Tumpeng, Japanese bento, cakes, fruits, healthy meals, hampers and holiday parcels.

Platform & Apps

Web plus iOS/Android ordering, menu consultants, custom menus and flexible payment (transfer, card, GoPay, installments, COD).

The Customers

Who eats through foodspot

foodspot's buyers are HR teams, office managers and event organizers - the people responsible for feeding a company without blowing the budget or the schedule. Its published client roster reads like a map of Indonesia's digital economy and multinationals operating locally.

GojekTokopediaLazadaTiket.comRedDoorzL'OrealAjinomotoMaybankDHLKawan Lama GroupAce HardwareInformaChatime
By The Numbers

Where foodspot delivers

Jakarta
Core
Tangerang
Greater
Depok
Greater
Bekasi
Greater
Bogor
Greater
Surabaya
Expansion
Relative illustration of foodspot's delivery footprint across Greater Jakarta (Jabodetabek) and its Surabaya expansion. Bars are indicative, not measured volumes.
The problems it solves

Corporate catering in Indonesia has long carried three frictions: hidden markups that erode trust, inconsistent quality from unvetted vendors, and administrative sprawl from juggling many suppliers. foodspot's answer is deliberately plain - transparent pricing through official partnerships, a curated partner network held to consistent standards, and one platform with one point of contact and one invoice. It is a boring promise, which is exactly why enterprise buyers keep it.

How it differs from competitors

Consumer apps like GoFood and GrabFood dominate individual delivery, while rivals such as CaterSpot, Kulina and Berrykitchen compete in corporate meals. foodspot's distinction is the marketplace model paired with human menu consultancy: rather than owning kitchens or pushing a fixed menu, it stays asset-light, leaning on 2,000+ independent caterers while adding a service layer - account executives, custom menus, consolidated payment - that a pure listing site or a single ghost kitchen cannot easily match.

"One platform for all your corporate catering - from nasi kotak to full buffet." - foodspot product promise
Business model & market position

foodspot earns margin on catering transactions it facilitates, with revenue driven by recurring corporate contracts and event bookings. Estimates place annual revenue in the region of USD 4.5 million with a lean team of roughly 27 people - a signal of an operations-led, capital-efficient business rather than a cash-burning consumer play. It sits at the intersection of marketplace, logistics and food service: asset-light on kitchens, but hands-on where reliability is won or lost - in delivery and account management.

Milestones

The timeline

2013

Klik-eat founded

PT Klik-eat Indonesia begins as Klik-eat, an early food-ordering venture in Jakarta.

2014

Early growth capital

The company is associated with a Series A-stage funding milestone as it builds out its platform.

2016

foodspot launches

The team launches foodspot.co.id, sharpening focus on corporate and group catering.

2017

Brand refresh

A new foodspot identity rolls out across web and mobile channels.

2019

Enterprise traction

foodspot serves major corporates and grows its network toward 2,000+ partners.

Fun facts & details

  • Started life as "Klik-eat" in 2013 before the corporate arm became foodspot.
  • Founder Ken Aoyagi came from an investment background - work associated with Morgan Stanley and Ango Ventures - before moving to Jakarta.
  • The menu ranges from Japanese bento to traditional Indonesian tumpeng nasi kuning.
  • Its entire supply side is built from Indonesia's small and medium home caterers.
Good To Know

Frequently asked

What does foodspot do?

foodspot is a B2B catering marketplace that lets companies order corporate meals, lunch boxes, buffets, snack boxes and event catering from 2,000+ vetted caterers through one platform.

Who founded foodspot?

It was founded by Ken Aoyagi, who serves as Founder & CEO of PT Klik-eat Indonesia.

Where does foodspot operate?

It serves Greater Jakarta - Jakarta, Tangerang, Depok, Bekasi and Bogor - as well as Surabaya, from its base in South Jakarta.

Who are foodspot's customers?

Primarily corporate and group clients such as Gojek, Tokopedia, L'Oreal, DHL, Maybank and Kawan Lama Group, plus SME caterers on the supply side.

How is foodspot different from food delivery apps?

It focuses on corporate catering with custom menus, dedicated account executives, no hidden markups and consolidated single-invoice payment rather than individual consumer meals.