Anvar TK - Co-founder and CEO, Mozilor

A customer request can look terribly small beside a business plan. A website owner has a problem. The software almost solves it. Could somebody change one thing? For Anvar TK, a question of that kind helped open a market: people wanted the cookie consent tool his team had built for WordPress to work on websites using other platforms. The useful word was “other.” There were more people on the far side of that boundary.

CookieYes grew out of that opening. It is a fitting introduction to Mozilor’s co-founder and chief executive, whose career has moved through programming, services, product development and marketing. The connecting thread is a willingness to change the job he does as the business changes. A software product may begin with code. A company eventually needs somebody to notice everything the code cannot do by itself.

Before the banner, the shipping label

Anvar graduated in mechanical engineering from the College of Engineering, Trivandrum. He entered IT entrepreneurship with friends, first in services and then in products. The route into software was therefore less a straight academic corridor than a series of adjoining rooms. Each room came with a different set of customers and a new definition of useful work.

One earlier stop was CYD Tech Lab, founded in 2015 with Mirdas Ahammed and Vijay Chelakkat. Its name expanded to “Chase your Dreams,” although the dreams themselves had admirably practical footwear: shipping plugins. The company made tools around carriers such as UPS, FedEx and DHL, helping online stores handle the unromantic mechanics of getting an order out of the door.

During that venture’s early development, Mirdas and Vijay concentrated on products while Anvar handled AdWords and product pages. That division of labour puts an interesting detail into his biography. Here was a technically minded founder spending his attention on how a customer would find a product and understand it. A shipping extension could be sound engineering and still need a persuasive explanation.

It is easy to admire the storefront and forget the parcel. Anvar’s early product experience sat close to the parcel: the calculations, records and transfers that make commerce behave itself. Those tasks offered a commercial education with little room for abstraction. An order either carries the right information or gives somebody an awkward afternoon.

A company with a very small starting line

Mozilor began in 2017 at the technology incubator at the National Institute of Technology Calicut. Its own account describes Anvar starting as a one-person endeavour; Faseela Areekkal is also identified as a co-founder. Calicut, also called Kozhikode, remains part of the company’s geography alongside Kochi and the United Kingdom. The international business has kept a visible connection to its Kerala beginnings.

WebToffee supplied a useful foundation. Existing WooCommerce plugins already had users, giving the new business something more concrete than an empty launch page. In his account of building it, Anvar described starting with roughly 10,000 active installations for a plugin. That was enough to bring real questions into the room. What should the next version do? Which inconvenience was worth fixing first?

His explanation of financing was equally direct: WebToffee was self-funded, using money from his previous company. Free plugins brought people in; paid versions offered additional capabilities. Search helped potential customers discover the work. This was a business model with a daily obligation to be useful, because installing a free tool and paying for a more capable version are two separate decisions.

01 / The office has a hashtag. The work still happens around a laptop. Mozilor team photograph.

The request that crossed a platform boundary

The opening for CookieYes came from users who could not use a WordPress-only solution on their own sites. Anvar and the team recognised that the need travelled further than the original plugin. The platform restriction belonged to the implementation; the customer’s problem existed elsewhere too. Removing that restriction gave the business a wider address book.

By May 2021, introducing CookieYes to the AppSumo community, Anvar was describing a tool built to integrate with any website. He emphasised collecting, storing and managing consent, along with evidence of the choices visitors had made. He also put simplicity at the centre of the pitch. A website owner was being asked to handle a complicated responsibility without turning every working day into a technical project.

That introduction named more than a million websites using the company’s cookie compliance solutions at the time. It also addressed businesses of different sizes, rather than treating consent as a concern reserved for large organisations. The ambition was broad distribution through a product a smaller operator could understand. A banner was the visible object. Much of the value sat in the record keeping behind it.

Three dated markers

2017Mozilor begins at NIT Calicut
20211M+ websites described in May’s CookieYes introduction
2025CookieYes launches its Wix app in August

Different milestones, not a revenue series.

A little panel with a large to-do list

In August 2025, CookieYes launched a dedicated app on the Wix App Market. Its announcement described use on more than two million websites. For Anvar, the launch extended the same underlying aim: make privacy compliance easier for businesses to manage. It also gave the product a place inside another website building environment, bringing the platform question back into view.

The app’s advertised functions included multilingual banners, records of visitor choices, regional settings and controls over tracking tools. Each function answered a different part of the website owner’s problem. The interface could occupy a small rectangle while the work behind it spread across a site. That disproportion helps explain why an apparently minor piece of website furniture can sustain a substantial software business.

“Privacy is a fundamental right, not an optional feature.”
Anvar TK, August 2025

The sentence gives his commercial project an explicit principle. It also leaves the team with a practical design assignment: turn that principle into settings that people can use. The quality of that translation matters every time somebody opens a dashboard, changes a banner or looks for a consent record.

Learning to leave room for other people

As Mozilor expanded, Anvar’s responsibilities expanded beyond making and marketing individual products. He has described delegation as essential and micromanagement as exhausting. His preferred role is to help people do their work. That makes sense for a founder overseeing several product lines: the number of useful decisions eventually exceeds the number one person can make well.

There is a revealing view of this from inside the company. Fathima Linsa, who spent seven years at Mozilor and worked on CookieYes, later reflected on opportunities to explore work beyond her designated role. She thanked Anvar for his mentorship and described watching the business grow from its earliest sales to a team of more than 100. Her account gives the management philosophy a human scale: room to try a wider job.

Mozilor’s published values put collective success, trust, learning, ownership and customer value together. Those words are familiar office inhabitants. Their usefulness depends on what happens when a developer spots a problem outside a ticket, or a colleague wants to question a plan. Linsa’s recollection offers one concrete example of professional room to move within the growing company.

Kerala stays on the map

In July 2025, Anvar joined Infopark Kerala chief executive Susanth Kurunthil for the opening of Mozilor’s Kochi office. The company described the facility as a base for technology, customer success and global operations, with more than 120 professionals across its locations at that point. Office space was becoming part of the founder’s work too.

Anvar framed the investment around giving teams strong tools, infrastructure and an environment in which to work. The product portfolio had also widened: WebToffee for commerce, CookieYes for consent, and WebYes for accessibility auditing. These are different assignments, linked by the practical needs of people running websites. Their shared customer has plenty to do before contemplating a new software subscription.

By December 2025, Mozilor’s reported team size had reached 140, with an ambition to cross ₹140 crore in revenue in the coming year. That figure was a target. The distinction matters, especially in a founder story where aspiration can so easily acquire the clothes of an accomplished fact. The team count and the stated ambition nevertheless show how far the conversation had moved from an incubator’s starting conditions.

02 / The banner gets a backstory. Watch Anvar’s conversation with Kerala Product Hunt founder Felix Josemon. The audience figure in the artwork belongs to that interview.

The founder takes a seat at the roundtable

Anvar has continued to appear in the community around these businesses. He has shared his experience of bootstrapping a global product with CAFIT in Calicut, and spoken with Kerala Product Hunt founder Felix Josemon about the company’s journey. The experience accumulated inside Mozilor has become something he can carry into a room of other builders.

He takes the student’s seat as well. After SaaStock 2024, he singled out the founder membership day and the SaaSociety retreat at Mount Juliet Estate. He enjoyed roundtables, extended conversations and meeting fellow founders. His recollection was specific about where the value lay: time with people facing related problems, with enough space for a discussion to continue.

That is a pleasing final detail for someone whose work began close to the keyboard. The job now includes knowing when to talk, when to let colleagues get on with things, and when a customer’s small request deserves a second look. CookieYes gives the last of those habits a particularly visible result. Somewhere, another website owner encounters a familiar problem. Anvar has built a business around taking that kind of inconvenience seriously.

Anvar TK and the business hiding in a small request