A modular platform for conferences, field events, and webinars, built for B2B marketers who are tired of duct-taping five tools together.
Somewhere on a conference floor, a marketer scans a QR code, a name badge prints, and - this is the part that used to be impossible - that attendee's every poll answer and session minute lands in Salesforce before lunch.
That quiet handoff between a physical room and a CRM record is the whole point of Zuddl. The company sells event management software to B2B marketers: the people responsible for conferences, field events, and webinars who, until recently, ran each of those on a different tool and prayed the data lined up afterward.
Today Zuddl is a Series A company out of San Francisco, roughly 95 people, powering 600+ events for more than 100 customers - a roster that includes Google, Microsoft, ServiceNow, Kellogg's, and the United Nations. It is not the loudest name in events. It is the one event teams keep renewing.
Here is the uncomfortable truth event marketers have lived with for years: an event is the most expensive thing on the marketing budget, and the hardest to measure. Registration lives in one tool. The webinar runs in another. The on-site check-in is a third. The recording sits on a hard drive. By the time anyone asks "what was the ROI?", the data has scattered to the wind.
The result was predictable. Events got treated as a cost center - a brand expense, a nice-to-have - rather than the revenue channel they quietly were. The tools reinforced the problem. Most webinar platforms politely end at "goodbye." Most registration tools never speak to the CRM. The stack was a museum of disconnected logins.
Zuddl's wager was that the fix was not a better webinar tool or a slicker registration page. It was one platform that owned the entire lifecycle - and refused to let go of the data at the end.
Zuddl launched in May 2020 - which is to say, at the precise moment in-person events vanished from the planet. Bad timing, or perfect timing, depending on how you tell it.
The two founders made an unusually complementary pair. Bharath Varma had spent years running Phoenix Live, a physical event agency that produced 300+ events for clients like Microsoft, Google, and Deloitte. He knew exactly where events broke, because he had stood in the rooms when they did. Vedha Sayyaparaju brought the other half: an MIT computer scientist who, the story goes, started coding at age six, with engineering stints at Facebook and Pinterest behind her.
Ran Phoenix Live, an event agency behind 300+ productions for Microsoft, Google, and Deloitte. Brought the operator's scar tissue - he knew the failure modes firsthand.
MIT-trained engineer who reportedly started coding at six. Previously at Blend, Facebook, and Pinterest. Built the technical engine under the platform.
Zuddl's design choice is in the word "modular." Instead of forcing a team to swallow one giant suite, it splits into the formats marketers actually plan around. The connective tissue is the data layer underneath, which is the part competitors tend to skip.
Multi-day, multi-session summits with tracks, sponsor hubs, exhibitor management, and networking spaces.
On-site registration, QR check-in, badge printing, and lead capture for in-person field marketing.
Demand-gen webinars with branded stages, live Q&A, interactive overlays, and broadcast-quality streaming.
No-code page builder, multi-tier and multi-language registration, complex discounting and approval flows.
AI-assisted repurposing that turns one recording into clips, blog posts, and social assets.
On-demand copilots that automate event workflows, personalize experiences, and surface real-time insights.
The CRM integrations are the quiet heroes. Engagement data - poll responses, CTA clicks, how long someone actually stayed - flows into Salesforce, HubSpot, and Marketo, where it becomes lead scoring instead of trivia. That is the bridge from "we hosted an event" to "we sourced this much pipeline."
A platform people merely tolerate does not earn 4.8 stars. Here is the shape of Zuddl's traction - funding, footprint, and the review score event teams keep handing it.
Figures from public sources (Crunchbase, Zuddl, G2). Revenue and valuation estimates circulate (~$18M ARR, ~$54M) but are unverified - treat them as directional.
A partial customer list. Reviewers single out two things repeatedly: the customization, and a support team that answers at nearly any hour. The common gripe - a learning curve, because there is a lot under the hood.
Zuddl frames its purpose around "humanizing" virtual and hybrid experiences - keeping the human warmth of a room while bringing the rigor of software to everything around it. The vision is blunt about money: events should not just feel good, they should be accountable to pipeline.
That is a quietly contrarian stance in an industry that has long measured success in badge scans and vibes. Zuddl's answer is to treat every interaction as data worth keeping - then hand it back to the marketer in a form their CFO will actually respect.
In-person events came roaring back, and the field-marketing budget came with them. But the bar moved. Nobody wants a beautiful event they cannot account for anymore. The 2025 launch of AI Agents points at where Zuddl is headed: not just capturing event data, but acting on it - automating the busywork and surfacing the insight while the event is still live.
The competition is real - Cvent, Bizzabo, ON24, Goldcast, and others want the same seat at the table. Zuddl's edge is its origin story: a founder who ran the rooms, an engineer who built the system, and a stubborn refusal to let the data evaporate at "goodbye."
So return to that Tuesday in Las Vegas. The marketer scans a badge. A name prints. But now the room is not a black box - every minute, every poll, every question rides home into the CRM, where it stops being a memory and starts being a number. That is the change Zuddl made: the event still ends. The data, for once, keeps going.