The Dublin- and New York-based company that turns millions of rights-cleared videos into licensable VOD, feeds and 24/7 FAST channels - then handles the distribution, scheduling and ads.
Most people meet streaming from the couch, thumbing through free channels that never seem to run out of documentaries, travel reels and true-crime marathons. VideoElephant works the other end of that pipe. The company sources, licenses, curates and programmes premium video, then packages it as single VOD assets, content feeds and around-the-clock FAST channels for publishers, streaming services and screens worldwide.
It is, in plain terms, an integrator. Video supply is fragmented - thousands of content owners on one side, thousands of publishers, apps and ad-tech buyers on the other, and a thicket of rights, metadata and scheduling in between. VideoElephant sits in that middle, aggregating content from providers such as Bloomberg, Fox, Hearst, ITN, Al Jazeera, Euronews, Billboard and NowThis, and licensing it onward to the likes of USA Today, Comcast and ByteDance.
The founding insight is almost mundane. Stephen O'Shaughnessy had produced roughly 500 travel videos and wanted to license them to large publishers. The publishers were interested; the paperwork, rights clearance and delivery were not worth the trouble. That friction - the gap between content that exists and content a buyer can actually run - became the business.
A publisher wanting video usually faces a vendor pile-up: one company for the library, another for rights, another for playout, another for ad sales. VideoElephant collapses that stack. It clears rights, standardises metadata, curates by category and language, schedules 24/7 channels, distributes them across platforms and monetizes the inventory - so a content owner or buyer deals with one partner instead of five.
Millions of rights-cleared video assets licensed to publishers, apps and streamers as single VOD assets or feeds - the company's original business.
A licensed linear programming solution that lets streaming and OTT services acquire ready-made channels instead of building them from scratch.
End-to-end free ad-supported streaming TV: content, 24/7 playout scheduling, distribution, audience development and monetization.
Ad sales and monetization that grew directly out of the FAST business, connecting premium supply to advertising demand.
A "network of networks" extending premium video to 200,000+ out-of-home and connected-TV screens across the US and Canada.
Rights-cleared video licensed as datasets for AI training - a newer use for the same underlying catalogue.
VideoElephant is a B2B content-supply-and-services company. It earns licensing fees from publishers, streamers and apps that use its library; managed-service fees from running FAST channels (playout, distribution, curation) for content owners; and advertising revenue from ad-supported channels and CTV/out-of-home inventory. Licensing was the sole source of revenue until its move into FAST created the ads business.
It occupies the "picks and shovels" layer of streaming - infrastructure rather than a consumer brand. Its full-stack approach (source, license, programme, distribute, monetize) distinguishes it from pure-play channel enablers like Amagi and Wurl, and from stock libraries like Jukin and Storyful. You likely watch its content without ever seeing its name.
*Revenue is a third-party estimate. Bars show relative scale, not a shared axis.
On the demand side sit digital publishers, broadcasters, streaming and OTT platforms, FAST services, app makers, ad-tech providers and out-of-home and retail-media networks. On the supply side are the content owners whose video fills the library. Named collaborations include a FAST channel launch with the New York Post, a managed channel for Black Enterprise, and channel launches on TCLtv+.
Bloomberg · Fox · Hearst · ITN · Al Jazeera · Euronews · France 2 · Billboard · NowThis · Valuetainment · Entrepreneur TV · DOGTV
Amagi · Wurl · Zype · Frequency · ScreenHits TV · Vevo · Jukin / Trusted Media Brands · Storyful - each covering slices of what VideoElephant tries to do end to end.
Stephen O'Shaughnessy launches VideoElephant to aggregate and license premium video after struggling to license his own travel videos.
Backed by Act Venture Capital, Enterprise Ireland and the AIB Seed Capital Fund to expand content supply globally.
Introduces a licensed linear programming solution for streaming and OTT experiences.
Expands from short-form licensing into managed FAST channel services and, soon after, advertising.
Positions FAST as the answer to video's "revenue disconnect" and grows its monetization services.
Extends its CTV out-of-home network to 200,000+ screens across the US and Canada.
Video profiles, product walkthroughs and industry talks from the VideoElephant channel and its founder.
It sources, licenses, curates and programmes premium video, packaging it as VOD assets, feeds and 24/7 FAST channels for publishers, streamers and screens, and handles distribution and monetization.
Stephen O'Shaughnessy founded it in Ireland in 2012, after producing about 500 travel videos and looking for a way to license them to large publishers.
It is headquartered in Dublin, Ireland, with a New York office, and employs roughly 44 people.
The library holds more than 7 million videos, with about 6,000 added daily from around 2,000 content sources across 40+ categories and 30 languages.
Through content licensing fees, managed FAST-channel services, and advertising and monetization revenue from ad-supported channels and CTV/out-of-home inventory.