Montevideo to Silicon Valley since 2009 No hype. Just production AI Norfair tracks objects in real time worldwide Clients: MercadoLibre - LATAM - Halliburton - Allianz - UNICEF Open source named after the Metroid universe 16+ years of applied machine learning ~89 engineers, one quiet AI giant Montevideo to Silicon Valley since 2009 No hype. Just production AI Norfair tracks objects in real time worldwide Clients: MercadoLibre - LATAM - Halliburton - Allianz - UNICEF Open source named after the Metroid universe 16+ years of applied machine learning ~89 engineers, one quiet AI giant
Tryolabs logo
EXHIBIT A - The Tryolabs mark. A logo that has shipped more models than it has pixels. Montevideo, Uruguay.
Company Profile / Applied AI

Tryolabs

The Montevideo machine-learning shop that has been turning data into decisions since before the world learned to say "AI" out loud.

Founded 2009 Montevideo, UY AI & ML Consulting ~89 People
The Front Page

A consultancy that whispers while everyone else shouts

Walk into a video call with Tryolabs in 2026 and you will not hear the word "revolutionary." You will hear questions. What is in your data? What decision are you actually trying to make? What happens to this model on a Tuesday at 3 a.m. when nobody is watching? The company built its name on a phrase most of its industry avoids - no hype - and somehow that restraint became its loudest selling point.

For sixteen years this firm has done the unglamorous middle of artificial intelligence: the part between a flashy demo and a system that actually earns its keep. It ships object detectors that count fish at sea, pricing engines that move retail margins, and predictive models that flag a failing oil well before it becomes a headline. The demos rarely go viral. The invoices get paid.

Tryolabs sits on the Rambla in Montevideo, an ocean and a hemisphere away from the Bay Area boardrooms it has quietly served since the scrappy early days of machine learning. It was, as the company likes to remind people, doing this before "AI" was a line item in anyone's budget.

"From PoC to business impact - no hype." - Tryolabs, company motto

It names its open-source tools after the Metroid video-game universe. Norfair. Luminoth. A small joke, shipped to thousands of GitHub stars.

By The Numbers
0
Years in AI
0
People (approx.)
0
Norfair GitHub Stars
0
Industries Served
What You Can Build With Them

Six ways data turns into a decision

Tryolabs is a consultancy, not a product company - which means the "product" is whatever your problem requires. Here is the work, in plain terms.

Vision

Computer Vision

Object detection, multi-object tracking and image recognition - from retail shelves to fishing boats.

Language

Generative AI & Agents

LLM-powered copilots, workflow automation and agents built to survive contact with production.

Retail

Price Optimization

Dynamic pricing, demand forecasting and inventory optimization for e-commerce and retail.

Reliability

MLOps & LLMOps

Scaling, monitoring and lifecycle management so a model keeps working long after launch day.

Foundations

Data Engineering

Pipelines, data lakes and migrations - the unsexy plumbing that every model secretly depends on.

Strategy

AI Adoption

Roadmaps, change management and AI Centers of Excellence for teams figuring out where to even start.

Who Trusts Them

Names you already know

A Uruguayan team of fewer than a hundred people building the AI behind some very large logos - across retail, airlines, energy, insurance and the nonprofit world.

MercadoLibreLATAM AirlinesThe RealRealPaccar HalliburtonAllianzHyundaiAdorama UltaGrubhubNVIDIASESUNICEF
The Receipts

Open source, with a sense of humor

Reputation in AI is hard to fake when your code is public. Tryolabs' open-source libraries are its quiet resume - downloaded, forked and starred by engineers who will never sign a contract but will absolutely judge the work.

Norfair adds real-time multi-object tracking to any detector in a few lines of Python. Luminoth was an early deep-learning toolkit for computer vision. Requestium stitches together Requests and Selenium for web automation. Note the naming: Norfair and Luminoth are both lifted from the Metroid universe.

Norfair
2.7k ★
Luminoth
2.4k ★
Requestium
1.8k ★
Multi-object tracking, in a library small enough to read in an afternoon. - on Norfair

Approximate star counts; figures move over time. Luminoth is no longer actively maintained - the team now points users toward more modern detectors.

Not Just For The Logos

Edge AI, at sea

Somewhere on the open ocean, a camera on a fishing vessel is doing math. It is counting catch, identifying species, and doing it without a data center anywhere in sight. That work came out of a Tryolabs collaboration with The Nature Conservancy - edge AI applied to fisheries monitoring, where connectivity is poor and the stakes for marine ecosystems are not.

The firm files this under "AI for Good," alongside engagements touching global development and the kind of social-impact problems that rarely make pitch decks. It is a useful tell about the culture: the same object-tracking instincts that optimize a retail aisle get pointed at a coral reef.

Computer vision that runs where the cloud cannot reach. - on the fisheries project with TNC
The Record

A timeline, lightly dusted

2009

Three founders - Raul Garreta, Martin Alcala Rubi and Ernesto Rodriguez Di Paolo - start Tryolabs in Montevideo, building Python/Django apps with machine learning for ambitious startups.

2017

Launches Luminoth, an open-source computer-vision toolkit built on TensorFlow.

2019

Marks 10 years - a decade of applied AI from Latin America to the world.

2020

Releases Norfair, an open-source library for real-time object tracking.

2022

Ships Norfair 2.0 - the biggest upgrade to its tracking library since launch.

2025

Company materials cite a leader recognized among TIME100 AI influencers and a Google Cloud Gemini Enterprise practice.

The Founders

Three engineers, one ocean view

R

Raul Garreta

Co-founder

Machine-learning entrepreneur; also co-founded the text-analysis company MonkeyLearn.

M

Martin Alcala Rubi

Co-founder & CEO

Recognized by the Uruguayan Engineering Association for advancing AI software exports from Uruguay.

E

Ernesto Rodriguez Di Paolo

Co-founder

Part of the founding trio that started Tryolabs in 2009.

Things That Amuse Us

Footnotes worth reading

01

Open-source projects are named after locations from the Metroid universe. Norfair is a literal place in the game.

02

It was building ML products in 2009 - before "AI" was a boardroom buzzword anyone wanted to claim.

03

Headquartered on Montevideo's Rambla, it serves clients in San Francisco and beyond.

04

Its public motto leans on "no hype" - rare honesty in the generative-AI era.

Watch

Talks, demos & the channel

Search links point to live results; specific videos may vary over time.

The Back Page

Back on the video call

Return to that call. The one with no fireworks and a lot of questions. By the end of it, something has shifted - not in the slide deck, but in the room. The retailer leaves with a pricing model instead of a vision statement. The energy company leaves with an early-warning system instead of a slogan. The conservation group leaves with a camera that can see fish.

That is the trick Tryolabs has been quietly running since 2009: it changed the conversation about AI by refusing to oversell it. While the rest of the industry mastered the demo, this Montevideo shop mastered the part that comes after - the Tuesday at 3 a.m., the invoice that gets paid, the model that still works. No hype. Just the work, shipped.