What Truvi Does
Short-term rentals promised a world without hotels. What they never built was the hotel's front desk - the person who checks an ID, sets the house rules, and takes responsibility when a stay goes wrong. Truvi is building that missing layer for the whole industry, one booking at a time.
The London-based company sells a single platform that does three jobs for vacation-rental property managers and hosts. It screens guests before arrival - running optional ID verification, biometric selfie checks, criminal background checks and sex-offender screening. It protects the property with customizable, insurance-backed damage cover from $0 up to $1 million per booking, so operators can drop the traditional security deposit. And it handles the claim afterward through a dedicated in-house team built for fast, transparent settlements.
"We realised that we needed a name that better captured the essence of what we do and the values we stand for." - Humphrey Bowles, Founder & CEO, on renaming Superhog to Truvi.
Crucially, Truvi is insurance-backed rather than an insurer itself, operating through an underwriting agreement. It provides the technology, the protection products and the claims muscle on top of that backing - and it works across every booking channel, from Airbnb and Vrbo to Booking.com and a host's own direct site.
Products & Services
The stack, briefly
Guest Screening
Automated pre-arrival vetting with optional ID verification, biometric selfie matching, criminal background checks and sex-offender screening - so operators know who's coming before they hand over the keys.
Damage Protection
Customizable, insurance-backed cover from $0 up to $1 million per booking. Lets hosts offer protection without demanding a traditional security deposit that annoys good guests.
Claims Management
A dedicated in-house claims team handling transparent processing and fast settlements when an incident happens after checkout - the part of the promise most tools skip.
Custom Guest Agreements
Digital rental terms and guest agreements that let hosts set expectations up front and remove the deposit from the equation entirely.
The Problem & The People It Serves
The problem
Every host has the same three fears: who is really booking, what happens if they trash the place, and who picks up the tab at claim time. Deposits barely cover real damage and put off good guests. Platform-native protection tends to cover the platform first. Truvi's blog puts it bluntly - "platform protection protects platforms, not you."
Who uses it
Vacation-rental property managers, short-term rental operators and hosts - more than 800 property managers globally as of its 2023 raise. Named customers include HOLT, Sojourn, StayNordic, Harper Luxe, FunStay Florida, STR Accommodations, Stay in London, Pathfinder Vacations and Nox.
How It's Different
The short-term rental risk space is crowded - Autohost, Chekin, Waivo, Safely and platform-native tools like Airbnb's AirCover all fight for the same operators. Truvi's positioning rests on three distinctions.
Host-first
Protection answers to the property manager, not the booking platform. The whole product is built around who you are exposed to, not who the channel is.
End-to-end
Screening before arrival and protection plus claims after. Prevention combined with cover, rather than a payout after the fact alone.
Cross-channel
One system spanning Airbnb, Vrbo, Booking.com and direct bookings - not a walled garden tied to a single marketplace.
"Truvi blew us away with their incredible growth in recent years. The company has strong unit economics, great scalability and is led by a world-class team." - Lucas Stoops, 6 Degrees Capital.
Business Model & Market Fit
How it makes money
B2B SaaS on a usage-based, pay-per-booking model. Truvi charges per verified booking for screening and protection, and integrates directly into the property-management systems operators already run. Property managers can resell protection to guests and keep the margin - turning a cost center into a revenue line.
Where it sits
Truvi lives at the intersection of proptech and insurtech, backed into the market by incubator Insurtech Gateway. As short-term rentals professionalize and regulators tighten guest-identity rules, the trust-and-safety layer Truvi builds becomes infrastructure rather than an add-on.
Funding & Growth
Series A: £5.5M (~$7.26M) • Nov 2023 • 6 Degrees Capital + Hambro Perks
Series A - £5.5M
Led by 6 Degrees Capital and Hambro Perks, with support from Insurtech Gateway. Closed November 2023 to scale the platform and expand in the United States.
Partnerships
Built into the tools operators already use
Guesty
Screen and protect bookings inside one of the industry's largest property-management platforms.
Hostaway
Guest screening and damage protection wired into the vacation-rental management suite.
Hostfully
Truvi's tools available directly within the Hostfully PMS workflow.
Lodgify
Integration with booking and website software for independent operators.
Bookster
Screening and protection integrated into the Bookster holiday booking system.
Insurtech Gateway
Incubator and backer that supported the underwriting model and the Series A round.
Timeline
The problem, lived firsthand
Humphrey Bowles begins working in property management and experiences the disruptive guest situations that later inspire the company.
Superhog is founded
Truvi Technologies Limited is incorporated in the UK as Superhog, a risk-management platform for short-term rentals.
£5.5M Series A
Superhog raises £5.5M led by 6 Degrees Capital and Hambro Perks to scale the platform and expand in the US, serving 800+ property managers.
Rebrand to Truvi
In January the company rebrands from Superhog to Truvi, adopting an identity built around trust, transparency and reliability.
In Their Words
"We are thrilled to have the support and trust of our investors who help us propel technology-led security in short-term rental making it more accessible for property managers, hosts, and guests around the globe."
"This name change is more than just a fresh coat of paint - it's a reflection of our commitment to innovation."
Notable Details
- Truvi was originally called Superhog - a nod to being the "super host" every rental operator wishes they had on call.
- Founder Humphrey Bowles has been in property management since 2011 and built the product after living through disruptive rentals himself.
- The platform can cover up to $1 million of damage per booking - and its core pitch is letting hosts ditch the security deposit entirely.
- Its blog argues the industry has it backwards: "platform protection protects platforms, not you."
- Co-founder Leo Walton is Vice Chair of the UK Short Term Accommodation Association (STAA).
Watch & Listen
Founder interview
Humphrey Bowles on the Category Visionaries / BUILDERS podcast - "$7 Million Raised to Power the Future of the Vacation Rental Industry."
Listen to the episodeProduct & demos
Truvi's official YouTube channel hosts product walkthroughs and guest-screening explainers.
Open YouTube channelFrequently Asked
What does Truvi do?
Truvi is a guest-screening and damage-protection platform for vacation rentals. It verifies guests before arrival, protects properties with up to $1M of cover per booking, and manages claims - letting hosts operate without traditional security deposits.
Is Truvi the same company as Superhog?
Yes. The company was founded in 2019 as Superhog and rebranded to Truvi in January 2025. The products and team are the same.
Who uses Truvi?
Vacation-rental property managers and hosts - more than 800 property managers globally - across booking channels like Airbnb, Vrbo, Booking.com and direct bookings.
How much has Truvi raised?
Truvi raised a £5.5M (about $7.26M) Series A round in 2023, led by 6 Degrees Capital and Hambro Perks, with support from Insurtech Gateway.
Is Truvi an insurance company?
No. Truvi is insurance-backed, operating through an underwriting agreement rather than being an insurer itself. It provides the screening technology, protection products and claims handling on top of that backing.