The unglamorous software quietly powering enrollment, fees, attendance and parent chat across Asia's classrooms.
Ask a preschool director what keeps them at their desk past sundown and the answer is rarely the children. It is the paperwork - the attendance registers, the fee invoices, the enrollment forms, the daily reassurances parents want about lunch and naps. Taidii Pte Ltd, a Singapore edutech company founded in 2013, built its business on removing that pile.
Taidii sells an all-in-one, cloud-based school management platform. It is not a tutoring app and it does not teach a single lesson. Instead it runs the institution: enrollment and fees, attendance, curriculum and child-development tracking, teacher administration, finance, and the constant stream of communication between school and home. The company organizes the product into five service suites - Fee & Enrollment, Curriculum & Children Development, Parent Engagement, Teachers' Development, and School Daily Operation Management - so a childcare center can run most of its day inside one system.
The pitch is efficiency, stated plainly. Taidii says schools on its platform cut administrative time by up to 70% and reduce parent-school communication time by roughly half. Those are the company's figures, not audited benchmarks, but the direction is the point: hand the clerical work to software so teachers can spend the reclaimed hours on children.
Taidii's customers are institutions, not students. Its users are the administrators, principals, teachers and parents who orbit a school. The platform serves kindergartens, childcare and student-care centers, tuition and enrichment programs, and independent and international schools - a spread wide enough that the same core system runs a small neighborhood playgroup and a multi-campus international school.
The problem it attacks is fragmentation. Before a system like Taidii, a preschool often juggled a spreadsheet for attendance, a separate ledger for fees, paper forms for enrollment, and a messaging group for parents. Data lived in silos and nothing reconciled. Taidii's answer is a single cloud record where a child's enrollment, attendance, invoices and daily updates all connect.
That consolidation is also its stickiness. Once a school's fees, rosters and parent relationships live inside one platform, switching becomes a genuine migration - which is exactly why boring, operational software tends to hold its customers longer than flashier consumer apps.
In Singapore, Taidii says it captures more than half of the private preschool market. Beyond that it has pushed into China, Malaysia, the UAE, Australia and the Philippines, with partner and reseller networks reaching Indonesia, Vietnam and Cambodia.
Taidii is a Singapore-based edutech company committed to delivering world-class information systems to schools.
A management system, a parent app, and a piece of hardware that reads a child's temperature faster than you can read this line.
The cloud platform at the center of everything - five suites covering fee & enrollment, curriculum and child development, parent engagement, teacher development and daily school operations, plus e-forms, finance and reporting.
The parent-facing companion app. It connects to the school system to deliver daily updates, photos, fee reminders, e-forms and two-way communication - the small reassurance a parent wants without another phone call.
Vitals & Attendance Monitoring - a device that performs rapid fever screening in about one second and marks class attendance via facial recognition, with integration to national systems such as SafeEntry.
A PSG-grant-listed, ECDA-approved bundle of the preschool management system and electronic forms, packaged so Singapore operators can deploy - and subsidize - it through government schemes.
Taidii is a B2B SaaS business. Schools pay recurring subscription and licensing fees for the cloud platform - typically per center or per child - with add-ons such as the VAMS device and premium parent-app features.
Distribution is direct in Singapore, helped considerably by government grants and vendor approval, and through partners and resellers across Asia and the Middle East. The recurring, operational nature of the product is the model's strength: schools rarely rip out the system that runs their mornings.
The competitive field is crowded with names like Brightwheel, Famly, Lillio, Illumine, Little Lives and KangarooTime, plus broad school ERP and student-information vendors. Taidii's edge is less about a single killer feature and more about fit: deep localization for Singapore's regulatory and grant environment, a preschool-first design, and the compounding trust that comes from running a school's most sensitive workflows - money and children - for years without drama.
Taidii was co-founded in 2013 by Bin Wang, its chief executive, alongside co-founder Ge Shuzhi. Wang holds a master's degree in electrical engineering from the National University of Singapore and came from a background in sensor fusion and intelligent systems - an engineer's route into a sector usually run on lesson plans and goodwill.
That heritage shows in the product. A company that thinks in sensors and data is a company that would build a one-second fever-screening device and treat attendance as a signal to be captured cleanly, not a register to be ticked by hand. Early institutional backing came from NUS Technology Holdings and NRF Holdings, followed by a venture round with Wavemaker Partners, Spiral Ventures and TNB Ventures.
The solution covers most operational perspectives of the school - attendance, parent-school communication, e-enrollment, e-forms and finance.
Bin Wang and Ge Shuzhi launch Taidii to bring modern information systems to schools.
Early backing from NUS Technology Holdings and NRF Holdings funds the first management product.
The parent companion app connects families to the school system with updates and communication.
Wavemaker Partners, Spiral Ventures and TNB Ventures invest to support product and market expansion.
One-second fever screening and facial-recognition attendance meet pandemic-era school safety needs.
The SMART IT Solution is listed under Singapore's PSG and CTO-as-a-Service directories as an ECDA-approved vendor.
Taidii is not a household name, and by design it never will be to the general public - its customers are the roughly few-dozen-person operation's real audience: schools. But its position is load-bearing. When a company runs the enrollment, billing and daily records of more than half a country's private preschools, it becomes infrastructure, and infrastructure is measured less by hype than by uptime and trust.
The market it sits in - early childhood administration software - is fragmented and regional, which favors a player that has localized deeply for one jurisdiction and can carry that template abroad. Taidii's expansion into China, Malaysia, the UAE and beyond is that template travelling. Whether it becomes a pan-Asian standard or remains a strong Singapore incumbent is the open question. Either way, the thing it built - the invisible system that lets a preschool open its doors each morning - is the kind of software that, once installed, tends to stay.
It builds a cloud-based, all-in-one school management platform for preschools, childcare centers, enrichment schools and K-12 institutions - covering enrollment, fees, attendance, curriculum, teacher management, finance and parent communication.
Kindergartens, childcare and student-care centers, tuition and enrichment centers, and independent and international schools - primarily in Singapore, where Taidii says it serves over half the private preschool market, plus markets across Asia and the Middle East.
It was founded in Singapore in 2013 by Bin Wang, its CEO, with co-founder Ge Shuzhi. Wang holds a master's in electrical engineering from the National University of Singapore.
VAMS (Vitals & Attendance Monitoring System) is Taidii's hardware device that performs rapid fever screening in about one second and takes class attendance using facial recognition, integrating with systems like SafeEntry.
It is a B2B SaaS business - schools pay recurring subscription and licensing fees for the platform, with optional add-ons like the VAMS device, sold directly in Singapore (supported by grants such as PSG) and through partners abroad.