Savage X Fenty

Savage X Fenty is Rihanna's inclusive lingerie, loungewear and apparel brand, launched in 2018 as a joint venture with TechStyle Fashion Group. Built around radical size inclusivity (30+ bra sizes, XS-4X), it sells direct-to-consumer through an Xtra VIP membership model and an expanding wholesale footprint in Nordstrom, Galeries Lafayette and Selfridges. Backed by L Catterton, Neuberger Berman and Advent International, the company reached a reported $1 billion valuation and turned an annual Amazon Prime Video runway show into an Emmy-winning cultural event. It positions itself as the inclusive, unapologetic alternative to the old Victoria's Secret playbook.