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The Marketer Who Keeps Switching Industries On Purpose
She has sold copiers, retirement plans, viral video, stadium sponsorships and ad technology. The through-line is not the product. It is the argument for why the product matters.
Steve Hoover
Steve Hoover is the CEO of Impossible Objects, the Northbrook, Illinois company commercializing CBAM (composite-based additive manufacturing), a from-the-ground-up 3D printing process that bonds carbon fiber and other composites into parts that are stronger, lighter and more heat-tolerant than conventional prints. A mechanical engineer with a Carnegie Mellon doctorate, he spent roughly two decades at Xerox, rising to corporate CTO and running PARC as CEO, before a stint leading RIT's Global Cybersecurity Institute and co-founding the art-recognition startup Artify.ai. He took the Impossible Objects helm in March 2023 to push composite 3D printing from prototypes into high-volume manufacturing.