Seel

Seel is a San Francisco-based post-purchase platform that uses AI to underwrite e-commerce returns. Its flagship product, Return Assurance (now branded Worry-Free Purchase), lets shoppers add a refund window to final-sale orders while merchants offload return liability to Seel. The company powers risk-free shopping for hundreds of brands and marketplaces and is building a new category of consumer financial product around the post-purchase moment.