workhelix
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James Milin Is Building an Audit Trail for the AI Boom
After social work, cloud sales, and one startup, the Workhelix CEO found his next problem hiding inside corporate AI budgets: companies could count the tools they bought, but not the value they created.
Workhelix
Workhelix is an enterprise AI-measurement company that breaks jobs down into individual tasks - hundreds of thousands of them per client - and scores each one for how much generative AI can actually help. Founded by economists Erik Brynjolfsson, Andrew McAfee, and Daniel Rock alongside CEO James Milin, the company pairs proprietary task-scoring software with data scientists to tell C-suite leaders where to deploy AI, how it is being adopted, and what return it is producing. It raised a $15M Series A in February 2025 and counts Wayfair, Coursera, Accenture, and BAYADA among its customers.