word-of-mouth-marketing
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Landon Taylor and the Expensive Art of Saying No
He built three companies by following the flaw each business revealed in the last. The harder trick was deciding what could never be for sale.
The Handshake That Books $27 Billion a Year
One member per trade, one meeting a week, one rule: give first. Four decades on, Ivan Misner's referral club has 355,000 members in 78 countries passing each other billions in business.
Duel Tech
Duel is a London-founded B2B SaaS company that runs a Brand Advocacy Platform, helping consumer retail brands recruit, activate and scale tens of thousands of customers, creators, fans, employees and ambassadors into a measurable word-of-mouth growth channel. Founded in 2017 by adventurer-turned-entrepreneur Paul Archer and games developer Naio Tsarouchis, and certified as a B Corp, Duel powers advocacy programs for brands including Charlotte Tilbury, Lush, ELEMIS, Victoria's Secret, Abercrombie & Fitch and Pandora, and raised a $16M Series A in September 2025.