womens-basketball
(3)
The WNBA's 30-Year Overnight Success
After decades of proving the audience existed, women's professional basketball has entered its infrastructure era. The WNBA is adding cities, screens and revenue-sharing at the same time - and learning how to turn attention into an institution.
Alex Bazzell
He trained the best players in the world one workout at a time. Then he built them a league where the athletes own a piece of the upside.
Unrivaled Basketball
Unrivaled is a women's 3-on-3 professional basketball league founded by WNBA stars Napheesa Collier and Breanna Stewart and run by president and CEO Alex Bazzell. Built to keep top players competing at home during the WNBA offseason, it pairs the highest average salary in American women's team sports with equity ownership for its athletes. Launched in Miami in January 2025, the compressed full-court league reached a $340 million valuation after a 2025 Series B round led by Bessemer Venture Partners.