women-over-35
(2)
Ruti Zisser
Ruti Zisser is the Israeli-American founder and CEO of RUTI, a slow-fashion label she started in her Palo Alto garage in 2009 after a career in tech. Built on three rules - cool, flattering, practical - the brand grew from imported Israeli labels and living-room trunk shows into a chain of boutiques, a $6M Series A for an opt-in facial-recognition personalization platform, and a viral hit with its 'On the Loose' barrel-leg pants that helped push revenue past the $40M mark and open a Madison Avenue flagship.
RUTI INC.
RUTI is a women's fashion label and boutique chain founded in 2009 by Israeli-American designer and former tech executive Ruti Zisser. Built on three rules - cool, flattering, and practical - the brand designs ready-to-wear clothing, shoes, bags and accessories aimed at women over 35, and pairs its slow-fashion boutiques with a homegrown AI platform (including opt-in facial recognition and a purpose-built retail CRM) that personalizes both in-store and online shopping. Headquartered in the Bay Area with stores across California, New York, Arizona and Dallas, RUTI raised a $6M Series A in 2019 led by Viola Ventures.