women-in-sports
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Jes Wolfe Is Building the World Beyond the Bedtime Story
She took a storybook company into apps, audio, events, and women's sports. The operating idea is simple: confidence grows when girls can see more lives available to them.
Nicole Graham
Nicole Hubbard Graham is Executive Vice President and Chief Marketing Officer of Nike, Inc., leading global brand storytelling across Nike, Jordan and Converse. A Nike veteran of roughly 18 years who rose from director of women's marketing to VP of global categories and consumer direct brand marketing, she left in 2021 to co-found the creative agency Adopt, then returned as CMO in January 2024. She is the architect of Nike's marketing reset, championing an 'athletes over algorithms' philosophy that produced the 2024 Paris Olympics comeback push and the 2025 Super Bowl 'So Win' brand anthem, Nike's first Super Bowl ad in 27 years.
Nicole Lauchaire
Nicole Lauchaire is the Chief Marketing Officer and Head of Retail/D2C at Varsity Spirit, the Memphis-based company at the center of competitive cheerleading and dance. A former high school and Florida State cheerleader who drove to Memphis in a Honda Civic to take a lower-paying camp-adjacent job, she has spent roughly 24 years full time (29 counting her camp-instructor years) building the brand: the 2007 re-brand, the launch of Varsity TV, the St. Jude partnership, and the company's social and PR presence. She is one of the rare women to hold a C-suite title in sports, a TEDxMemphis speaker on reinventing your life, and a marathon-running, mountain-hiking adventurer who preaches saying yes.