wolverine-worldwide

(3)
Company
Saucony
Consumer · Ecommerce · Hardware

Saucony

Saucony is one of America's oldest athletic footwear brands, founded in 1898 in Kutztown, Pennsylvania, and named after the nearby Saucony Creek. A subsidiary of Wolverine World Wide, the company designs performance running shoes and apparel for runners of every level, from race-day carbon-plated racers to everyday trainers and rugged trail shoes. Known for cushioning technologies like PWRRUN, PWRRUN PB and EVERUN and for the popular Endorphin, Triumph, Kinvara and Peregrine franchises, Saucony pairs a 125-plus-year manufacturing heritage with modern biomechanical design, while heritage models like the Jazz and Shadow have crossed over into streetwear and lifestyle fashion.

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Legend
Richard McLeod
Executive · Operator · Creator

Richard McLeod

Richard McLeod is the Global Chief Marketing Officer of Merrell, the hiking and outdoor footwear brand owned by Wolverine Worldwide. A former college basketball player and Brunel University London graduate, he has spent more than two decades building globally recognized brands, with senior marketing roles at Champion, Canada Goose, Foot Locker, Hennessy and Bacardi. Since joining Merrell in February 2025, he has led the brand's push beyond the trail into the outdoor lifestyle market, spearheading its first global brand platform, 'It Starts Outside.'

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Legend
Scott Schoessel
Executive · Operator · Creator

Scott Schoessel

Scott Schoessel is the Chief Marketing Officer of Wolverine Worldwide's Work Group, the division behind Wolverine, Cat, Harley-Davidson, Bates and Hytest work footwear. He joined the Rockford, Michigan company in 2020 as director of digital and retail marketing, rose to VP of global marketing for the Wolverine, Bates and Hytest brands in 2022, and now runs marketing across the entire work portfolio. Before Wolverine he built a career across Limited Brands, Bluedog Design, Gigunda Group, Gatorade and Kellogg's. He is known for pulling historically siloed brands closer together and for landing Wolverine's first television product placement deal, putting its boots on the Paramount+ series Landman.

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