After decades of proving the audience existed, women's professional basketball has entered its infrastructure era. The WNBA is adding cities, screens and revenue-sharing at the same time - and learning how to turn attention into an institution.
Just Women's Sports is a Los Angeles-based digital media company built entirely around covering, celebrating and growing women's sports. Founded in 2020 by former pro soccer player Haley Rosen, JWS produces editorial coverage, athlete-hosted podcasts, video highlights, a newsletter and merchandise across web and social - reaching tens of millions of fans and treating women's sports as the real, growing business it is rather than a charity case.