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Consumer · Hardware · Ecommerce
The Outdoor Portfolio Hiding Inside Your Fishing Boat
Johnson Outdoors owns a collection of century-old names and sensor-rich new gear. Its advantage is clearest on the water, where motors, sonar, maps and kayaks are becoming one connected system.
outdoor-recreation · marine-electronicsRead →
Hardware · Logistics · Enterprise
The Truck Company Quietly Building the Operating System for Tough Work
From fire engines and boom lifts to airport robots and the Postal Service's next delivery van, Oshkosh turns hard jobs into a shared engineering problem. Its century-old trick is making technology travel between machines that rarely appear in the same conversation.
purpose-built-vehicles · industrial-technologyRead →