Crayon

Crayon is a Boston-based competitive intelligence software company that helps businesses track, analyze, and act on what their competitors are doing. Its platform automatically captures market movements from hundreds of millions of sources, then turns that raw signal into battlecards, alerts, newsletters, and AI-generated talk tracks that sales, marketing, product, and executive teams use to win more deals. Founded in 2015 by former HubSpot executive Jonah Lopin, Crayon has raised roughly $38 million and serves 500+ customers including Dropbox, Gong, Zendesk, Intuit, and ZoomInfo.