Will Sartorius

Will Sartorius is the CEO of SelfMade, a New York performance marketing company, and the builder behind Skipper, an AI creative intelligence platform. He took over a near-dead agency in 2023 and rebuilt it around a single conviction: the data brands need to make better ads already exists in Amazon reviews, Reddit threads and Facebook comments, waiting to be scraped, tagged and turned into creative. His pitch to marketers is blunt: stop brainstorming, start listening to what customers already said.