Drew Eakins

Drew Eakins is a marketing leader in the outdoor industry and the marketing chief for Reima's North America business, the 80-year-old Finnish children's outdoor clothing and footwear brand. Based in Colorado, he has spent more than a decade building outdoor brands, with earlier stops at Cotopaxi, Hestra Gloves, and Great Trango Holdings. He is known for connecting technical outdoor products with the audiences who actually use them, and for leaning into brand storytelling, wholesale partnerships, and channel strategy.