white-cup
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Kayla Fargo Put the Customer in the Marketing Meeting
After more than a decade marketing software, Kayla Fargo has settled on a disarmingly practical idea: give customers the room, skip the pitch, and listen closely enough to make the product story useful.
Matt Mullen
Matt Mullen is the Chief Executive Officer of White Cup, an AI-powered CRM and business intelligence platform purpose-built for the distribution industry. Appointed in February 2021 by private equity backer Eden Capital, Mullen brought over 20 years of enterprise software leadership to the role, including a prior stint as President of ProShip where he doubled revenue and led a successful acquisition. Under his leadership, White Cup has grown to serve 850+ customers globally, launched a comprehensive CRM product in 2024, and acquired Sales Management Plus to deepen its footprint in distribution technology.