western-wear
(3)
Ariat International
Ariat International is a Union City, California footwear and apparel company founded in 1993 that applied athletic-shoe technology to riding boots and grew into the world's largest equestrian sports brand. Today it designs performance boots, western wear, workwear and flame-resistant gear for riders, ranchers, tradespeople and outdoor enthusiasts, sold globally through retailers and direct-to-consumer channels.
Murdoch's Ranch & Home Supply
Murdoch's Ranch & Home Supply is a family-founded Western-living retailer that has grown from a single Bozeman, Montana store in 1994 into a roughly 40-store chain across the Mountain West and, more recently, Texas. It sells farm and ranch essentials, tools and hardware, livestock feed, pet supplies, power equipment, work and Western apparel, and lawn-and-garden goods - carrying more than 100 brands such as Carhartt, Ariat, STIHL and Traeger - through its stores and murdochs.com, backed by roughly 2,200 team members and about $500 million in annual revenue.
Tecovas
Tecovas is an Austin, Texas-based western brand that set out to be the "Warby Parker of cowboy boots" - selling handmade, León, Mexico-crafted leather boots and western apparel directly to consumers at attainable prices. Founded in 2015 by Paul Hedrick, it grew from an online-only startup into an omnichannel retailer with more than 50 stores, roughly $300 million in expected sales, and a loyal community drawn to its blend of heritage craftsmanship and modern retail.