
She entered Wendy's through investor relations, learned the machinery behind the menu, and emerged as the marketer behind value platforms, loyalty and a very online redhead. Now a 15-year chapter is entering its final stretch.
Wendy's turned a square hamburger, fresh beef and a sharp online voice into a global franchise system. Its next act is less nostalgic: make thousands of restaurants feel worth the trip again while the value wars squeeze every drive-thru.