HelpCrunch, WATI, Pure Chat, LivePerson, Rocket.Chat and Provide Support all sell the same small box in the corner of your screen. The differences between them explain how customer support quietly turned into a software industry worth billions.
Eight companies - from a free widget called tawk.to to Salesforce's new AI seller Piper - are fighting over the little box in the corner of your screen. The chat bubble stopped answering questions and started closing deals.

Sprinklr, ProProfs, WATI and Crisp all sell conversations with customers. They have almost nothing else in common - and that tells you where support software is heading.