walmart-connect
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Quartile Put an AI Trader on Every Product in the Catalog
The New York company treats every SKU like its own tiny business, then pairs machine-speed bidding with a human strategist. That hybrid model now steers more than $2 billion in annual retail ad spend.
Cenk Bulbul
He earned a PhD studying how feelings drive what people buy, then spent twenty years turning that thesis into marketing for YouTube, Walmart, and now a global bank.
Walmart
Walmart is the world's largest retailer by revenue, operating a global network of supercenters, discount stores, neighborhood markets, Sam's Club warehouse clubs and a fast-growing e-commerce business. Founded in 1962 by Sam Walton in Rogers, Arkansas, the company built its scale on an 'everyday low prices' model powered by a highly efficient supply chain. Today it blends roughly 10,500 stores worldwide with digital commerce, retail advertising, a growing marketplace and AI-driven shopping tools, serving hundreds of millions of customers each week while employing about 2.1 million people.
Flywheel
Flywheel is a Baltimore-born digital commerce company that helps brands grow on Amazon, Walmart, Instacart and 400-plus other online marketplaces. Born in 2014 as one of the first specialists in the messy mechanics of selling through Amazon, it pairs cloud software (the Flywheel Commerce Cloud) with managed services across retail media, retail operations and market intelligence. After being bought by Ascential and then by Omnicom for roughly $835 million in 2024, Flywheel now serves more than 4,500 brands - including over half of 2022's top 100 publicly listed CPG companies - with about 2,600 colleagues across the Americas, Europe, APAC and China.