
After two decades in B2B software, the Atlanta marketing executive has arrived at a deceptively human problem: companies keep forgetting what their customers already told them.

PostHog watches what users do inside a product. Voxco asks what people think across channels - and the useful lesson is knowing when each kind of evidence deserves the microphone.

Maze, Typeform, Voxco, Refiner, Usersnap, Simplesat and SurveySparrow each own a slice of the feedback market. Zoho Survey is betting that the slice matters less than the suite it plugs into.