
With an accounting degree, a design education and a taste for Halloween trailers, VisiQuate's Chief Design & Marketing Officer has spent her career giving difficult enterprise software a human voice.

Rich Waller is President and CEO of WellStack, a Madison, Wisconsin-based healthcare data platform that helps provider and payer organizations build a unified data ecosystem for AI, analytics, and population health management. A 20-year veteran of healthcare technology, Waller co-founded VisiQuate - a healthcare revenue cycle analytics company - before joining WellStack to lead its expansion into enterprise healthcare data infrastructure. He is known for his client-centered philosophy and belief that growth strategy is a team sport.