
A failed VR novelty, a roommate found on Craigslist and one brutal Friday call taught Peek's founder to build around the renter's decision - not the technology's novelty.

Wojciech Kalembasa turned a mortgage broker's frustration with flat property listings into a visual-media company, a proptech platform, and a 2025 acquisition by Yardi. The useful part of his story is the sequence: listen closely, build the service, then turn the repeated work into software.
Jascha Kaykas-Wolff is the CEO of Visiting Media, a Portland-based hospitality sales enablement company, and a veteran tech executive whose career has spanned Yahoo, Microsoft, BitTorrent, and Mozilla. Raised in a socialist collective outside Eugene, Oregon - by a pioneering rock concert promoter - he grew up thinking deeply about systems, autonomy, and how teams work. He is the author of 'Growing Up Fast' (2014), a pioneer of Agile Marketing methodology, the first CMO to pull all Facebook advertising after the 2018 data breach, and co-host of the podcast 'This is Your Life in Silicon Valley.'