Kickoff

Kickoff is a New York-based remote fitness and nutrition coaching platform that pairs clients with certified personal trainers and registered dietitians who deliver custom workouts, meal guidance, and daily text and video check-ins. Founded in 2019 by CEO John Gardner, the company set out to make elite-level personal coaching affordable, and more recently has moved to have its dietitian-led training covered by health insurance so many clients pay little or nothing. Kickoff has attracted more than 20,000 coaches and raised roughly $11M from investors including 645 Ventures, FJ Labs, and Expa.