virtual-leasing
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The $200-a-Month Wedge That Turned Grace Hill Into Property Management’s Operating Layer
Grace Hill began with a stubbornly specific problem: training apartment teams without pulling them off the property. Twenty-eight years and a string of acquisitions later, it is trying to connect what employees learn with what residents actually experience.
LCP Media Sold Its Car, Shot Chicago for Free, and Built the Virtual Leasing Machine Yardi Bought
LCP Media began with a sold car, a basement, and free 360-degree demos of Chicago landmarks. Fourteen years later, its mix of photographers, software, and measurable leasing content made it useful enough for Yardi to acquire.
Peek
Peek is a New York-based proptech company building an AI-powered leasing platform for multifamily property owners and operators. It brings e-commerce-style shopping to apartment rentals through unit-level 3D tours, self-guided tours, a conversational AI leasing assistant, and prospect analytics - helping operators lease faster and cut vacancy loss. Founded in 2019 by Austin Lo and Chris Kostoulas, Peek raised a $5M Series A in May 2025 and serves a portfolio spanning hundreds of thousands of units across the U.S.