viral-video
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Alice Ma
Alice Ma is the co-founder, CEO and Creative Director of Mad Realities, a New York media company building 'the MTV of the internet generation.' She designs unscripted shows made natively for social feeds - Shop Cats, Hollywood IQ, Proof of Love, Keep the Meter Running - that have racked up more than a billion views across just eight shows. Before TV, she helped run ConstitutionDAO, which raised $53 million in seven days, studied computer science, political economy and Arabic at UC Berkeley, and published the first investigation into terrorist crowdfunding on Bitcoin. A Forbes 30 Under 30 honoree, she is trying to bootstrap a new Hollywood ecosystem out of the participation mechanics of K-pop and crypto.
Jimmy Donaldson
Jimmy Donaldson, known globally as MrBeast, is the most-subscribed individual on YouTube with 487+ million subscribers. At 27, he runs Beast Industries, a $5 billion media and consumer goods conglomerate, produces Amazon Prime Video's most-watched unscripted series Beast Games, and has donated tens of millions through initiatives like Team Trees and Team Seas. He reinvests virtually all revenue back into his productions, calling YouTube his true obsession.
Mike Boyd
Mike Boyd is a Scottish YouTube creator behind the channel 'Learn Quick', where he documents learning new skills - from kickflips to lockpicking - in remarkably compressed timeframes. With 2.7+ million subscribers and a philosophy of learning in public, he turned a bored thesis-writer's side project into a sustainable media business, all while making the messy, fumbling process of skill acquisition oddly compelling to watch.
Gregg Spiridellis
Gregg Spiridellis is an American media and technology entrepreneur who co-founded JibJab with his brother Evan in a Brooklyn garage in 1999, pioneering viral internet video before it was called that. He followed it up with StoryBots, the 11x Emmy Award-winning educational children's franchise acquired by Netflix in 2019. Now back with Spiridellis Bros. Studios, an AI-powered animation company backed by Ashton Kutcher, Tim Ferriss, and Google's AI Futures Fund, he is betting that generative AI is the biggest creative wave yet.