video-commerce
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Jewelry Television
Jewelry Television built a national retail business by treating a gemstone like both a product and a program. Three decades after its first one-camera broadcast, the Knoxville company is taking that live-shopping formula onto apps, auctions and streaming television.
Yezza
Yezza is a Malaysian SaaS company (YC W22) that helps small businesses in Southeast Asia sell and operate through WhatsApp. It started as a tool to spin up storefronts inside the messaging app and has grown into an operating system for SMBs - with online stores, WhatsApp forms, broadcasting, invoicing, and industry-specific systems for clinics, dental and other service businesses.
Trell
Trell was an India-founded lifestyle social commerce platform where users shared roughly three-minute vertical videos about their interests - travel, beauty, food, fashion and wellness - across eight regional languages. Started in 2016 by four IIT-Bombay friends, it grew a large community skewed toward Tier-2 and Tier-3 cities, then pivoted in 2020 into in-app shopping through 'Trell Shop.' It raised about $66 million from investors including Sequoia/Peak XV, KTB Network, Samsung Ventures, Mirae Asset and H&M, before a 2022 governance probe and cash crunch triggered mass layoffs and a steep revenue collapse.
Firework
Firework is an AI-powered video commerce platform that brings shoppable shortform video, livestream shopping, and 1:1 video chat to brands' own websites - turning passive product pages into interactive, conversion-driven experiences. Founded in 2017 by Vincent Yang and Jerry Luk, the company serves 1,500+ brands and retailers including Walmart, L'Oréal, Unilever, Albertsons and Samsung.
Vincent Yang
Vincent Yang is the co-founder and CEO of Firework, the world's largest AI-powered video commerce platform. A serial entrepreneur with a Stanford MBA, he previously co-founded EverString (acquired by ZoomInfo) and built a career spanning investment banking at J.P. Morgan and venture investing at Summit Partners. At Firework, Yang raised $270M+ in funding - including a $150M SoftBank Vision Fund 2-led Series B - and built a platform used by 1,500+ global brands to embed shoppable live and short-form video directly on their owned digital properties. Named to Ad Age's Tech Power List 2024, he is now betting on agentic AI as the next frontier of commerce.