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Tracey Weinberg Wants Telecom to Stop Treating Payments Like Plumbing
After years marketing the machinery behind digital commerce, the Vesta executive has a blunt thesis: approval rates deserve the same attention as customer acquisition. A single percentage point can be worth $300,000 a year to a 100,000-subscriber operator.
Mike Yu
Mike Yu is the co-founder and CEO of Vesta, a San Francisco-based startup building an AI-driven, cloud-native loan origination system (LOS) for the mortgage industry. A Stanford-trained product strategist who cut his teeth at Blend - where he helped land the Wells Fargo partnership and became the company's first licensed insurance agent - Yu launched Vesta in November 2020 after recognizing that mortgage infrastructure hadn't fundamentally changed since the 1990s. He has raised $55 million from Andreessen Horowitz, Bain Capital Ventures, and Conversion Capital, and was named a 2024 HousingWire Vanguard and Forbes 30 Under 30 honoree.