verified-reviews
(5)
PeerSpot sells the part the software demo leaves out
The enterprise review company turns deployment stories into buying advice - and a business selling customer evidence. Its next address is the cloud marketplace checkout.
ConsumerAffairs sells the power of asking
A complaint can warn the next buyer. A phone call can change the evidence. Inside the review publisher that turned consumer uncertainty into a business for brands.
Reclame AQUI Made Bad Service Everybody’s Business
An overbooked flight gave Brazil a place to complain. Reclame AQUI turned the audience for those complaints into a business selling service software, brand visibility and trust.
Feefo puts a receipt behind the stars
The British review platform built its business around a simple restriction: customers need an invitation. Now it is selling what happens after the stars - from better advertising to a clearer view of what needs fixing.
G2
G2 is the world's largest software marketplace and peer-review platform, where business buyers research, compare, and choose B2B software based on millions of verified user reviews. Founded in 2012 by a team of BigMachines alumni led by Godard Abel, G2 turned the messy, vendor-dominated software buying process into something closer to checking restaurant reviews before dinner. Today the platform hosts millions of reviews across thousands of categories, sells buyer-intent data and marketing services to software vendors, and after its 2026 acquisition of Capterra, Software Advice, and GetApp reaches more than 200 million annual software buyers.