
The San Francisco startup rebuilt itself around Google Cloud's AI, handed its founder the chairman's chair, and is now selling the search giant's contact center to the small businesses everyone else ignores.

One is a San Francisco AI-native wired straight into Google's agents. The other is a Boston software giant with millions of business customers and a contact center to sell them. They are both chasing the same ringing phone.

San Francisco's UJET calls itself CCaaS 3.0 and treats the phone as an app, not a switchboard. Ottawa's Mitel spent fifty years wiring the old way - now both are racing to work out what a human agent even does once the AI picks up first.

The San Francisco startup put a Cisco veteran in the CEO chair, raised $76 million, and decided the best contact center is the one you never have to sit in.