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Noah Chillingworth Knows the Menu Is a Memory Machine
After 32 years marketing food people eat in their cars, Noah Chillingworth has learned that value is emotional, nostalgia is operational, and useful restaurant ideas begin by listening closely.
The Two-Name Burger Chain Betting Its Future on 570 Square Feet
Checkers & Rally’s built a national burger business by selling the same seasoned fries under two regional names. Now the drive-thru specialist is shrinking the restaurant, widening the freezer aisle and testing how much growth can fit inside a very small box.
Applebee's Neighborhood Grill + Bar
How a Georgia "Rx for Edibles & Elixirs" grew into a 1,500-restaurant franchise machine that runs on riblets, dollar margaritas, and the promise that you already belong.
Del Taco
The Mojave taco stand that grew into America's number-two Mexican drive-thru now serves fries next to burritos, runs a loyalty app with four heat-rated tiers, and just changed hands for the second time in three years.