PrimeLending, A PlainsCapital Company, is a Dallas-based national residential mortgage originator founded in 1986. A wholly owned subsidiary of PlainsCapital Bank (part of Hilltop Holdings), PrimeLending offers a broad menu of home financing options - conventional, FHA, VA, USDA, jumbo, construction and renovation loans, plus refinancing - through a network of loan officers, retail branches and builder joint ventures across all 50 states. The company has ranked as a Top 10 purchase lender every year since 2012 and pairs a bank-affiliated balance sheet with digital origination tools to serve homebuyers and builder partners nationwide.
LoanSnap was a U.S. fintech that built what it called the world's first 'smart loan' technology - an AI engine that scanned a borrower's whole financial picture in seconds, not just their interest rate, to recommend home loans designed to cut overall debt and monthly costs. Founded in 2017 by serial entrepreneurs Karl Jacob and Allan Carroll, it raised roughly $100M from backers including Richard Branson's Virgin Group, Reid Hoffman, True Ventures, Baseline Ventures, and the Chainsmokers' Mantis VC. After a 2021 peak of nearly $500M in originations, rising rates and operational problems sent volume and headcount into steep decline, followed in 2023-2024 by lawsuits, fines, and an eviction from its headquarters.