
From Goldman Sachs risk desks to Ralph Lauren's worlds of sport, style, and hospitality, Christina Choi has spent her career learning how heritage moves forward without losing its memory.

Jennifer Bentz spent three decades learning how shoppers reveal what they want. Now Utz Brands’ chief marketing officer is turning that habit of attention into a playbook for a century-old snack company: sharpen the portfolio, test early, and let evidence earn the next bet.
A home-kitchen chip business became a $1.4 billion snack portfolio by preserving the peculiar loyalties of regional brands. Now Utz is betting that tighter factories, wider shelves and a new global partner can make local crunch travel.